One-touch promotion, enhancing user experience in the digital age

In the context of technology playing an increasingly important role in many areas of life, digitizing user experience on digital banking platforms has also become a strategic goal for financial institutions. Not only stopping at basic financial transaction features, digital banking applications now also play the role of a smart companion, ready to provide personalized experiences based on the habits, needs and financial behaviors of each customer.

Một chạm mở ưu đãi, nâng tầm trải nghiệm người dùng thời đại số - 1 — Easily experience PVcomBank's preferential ecosystem with just one touch on PVConnect

Understanding the desire to access "tailored" experiences in the digital space, recently, Vietnam Public Joint Stock Commercial Bank (PVcomBank) has launched the Incentive Center feature - a solution to help users fully enjoy the bank's incentive ecosystem. Accordingly, instead of searching for incentives on many different platforms, customers only need one touch interaction on the main screen interface of PVConnect to quickly open a series of incentive programs as well as diverse and attractive promotional policies.

With the outstanding advantages of convenience, simplicity in operation, maximum time saving, the Promotion Center feature on the PVConnect application has received many positive responses from users. Mr. Khanh Duy (Cau Giay, Hanoi ) shared: "Just select the Promotion section on PVConnect, I will easily find all the latest promotions and offers, which are constantly updated and classified according to personal needs and interests".

PVcomBank's incentive ecosystem is designed to be intuitive and user-friendly, including 4 groups: financial incentives (savings, credit, payment, etc.); online shopping (unlimited cashback shopping in the fields of e-commerce, technology, tourism, etc.); WOW World incentive point system for PVcomBank cardholders (up to 50% discount when using culinary and resort services, etc.); PVOne loyalty program with nearly 2,000 diverse and attractive gifts.

In addition to the function of synthesizing incentives from finance to shopping and entertainment utilities... into a single screen interface, the Promotion Center also supports customers to operate quickly and conveniently when experiencing the PVConnect digital ecosystem. "After choosing the appropriate promotion program, I can immediately transact to enjoy the incentives without having to do any additional operations," said Ms. Minh Hang (Phu Nhuan, Ho Chi Minh City). This is thanks to the PVConnect system automatically navigating to the corresponding utilities and services, helping users easily enjoy the full preferential policies of PVcomBank in the shortest time.

Một chạm mở ưu đãi, nâng tầm trải nghiệm người dùng thời đại số - 2 — The Preferential Center interface is specially designed for PVcomBank Priority Banking Service Members.

For Priority Banking Service Members (PVcomBank Premier), the Promotion Center interface is also specially designed, ensuring that promotions are updated according to reality. In addition, the system also classifies promotions according to financial privileges (credit cards, savings, investments, life insurance, etc.); in addition to unique experiences ( culinary and afternoon tea; relaxation; health and beauty; airport lounge; golf, etc.), helping customers easily access and choose privileges that suit their personal needs.

The implementation of the Promotion Center not only brings maximum benefits to PVcomBank's customers, but also contributes to promoting cashless spending activities as well as electronic payment methods, improving the quality of digital transformation and increasing user experience. In the same multi-utility space, customers can easily fully experience many incentive programs from PVcomBank as well as brands and associated partners.

Source: https://dantri.com.vn/kinh-doanh/mot-cham-mo-uu-dai-nang-tam-trai-nghiem-nguoi-dung-thoi-dai-so-20250911153224456.htm