Paris Fashion Week: Everyone wants a seat, but not everyone has one

Thanks to its favorable geographical location, the appeal of the 'Made in France' label and the concentration of many of the world's most famous brands, Paris Fashion Week is always a destination that every designer, from veteran to young, desires to attend.

The atmosphere at Paris Fashion Week is unlike anywhere else in the world . People come not only to look at clothes, but also to discover the level of creativity and visual quintessence - Photo: VOGUE

According to NSS Magazine, Paris Fashion Week is approaching, with the participation of famous fashion houses such as Rick Owens, Saint Laurent, Louis Vuitton...

As the final and most prestigious stop in the global Fashion Month series (Fashion Month - a series of fashion weeks taking place consecutively in the four major fashion capitals of New York, London, Milan and Paris), Paris continues to be an unmissable destination for designers, editors and buyers.

Paris Fashion Week leads the 'four great fashion capitals'

This season, 70 brands are on the schedule, 40 of which are holding live shows. Among them are Grace Wales Bonner, Emily Bode, Pharrell with Louis Vuitton and especially the most anticipated debut of the season by Jonathan Anderson at Dior Men.

Of the “Big Four” fashion weeks, Paris remains the most competitive and coveted. A successful show here can shape global trends, attract international buyers and position a brand on the global fashion map.

Snow-covered scene on the Chanel Fall - Winter 2019 stage - Photo: ELLE

For example, Chanel's Fall-Winter 2019 show at the Grand Palais, staged like a Swiss snow village, became the center of attention.

The collection not only pays tribute to designer Karl Lagerfeld's legacy, but also brings elements like thick wool coats, houndstooth prints and snow boots to the forefront of globally sought-after trends.

Or Dior's Spring/Summer 2020 show, where Maria Grazia Chiuri showcased silk dresses with natural prints and sustainable designs.

This collection started a trend of eco-friendly fashion, which was heavily ordered by major retailers, and from there spread to Asian and American markets.

Amidst the catwalk covered with 160 trees, Dior brought outfits filled with the breath of nature, embroidered with plant motifs, expressing a profound message about the environment in the Spring - Summer 2020 collection.

In fact, the city's fashion heritage dates back to the 17th century, when King Louis XIV formalized the garment industry.

Since 1973, when the French Fashion Federation (now the Fédération de la Haute Couture et de la Mode) organized the first Paris Fashion Week, this annual event has become a gathering place for the world's top and most influential names in the fashion industry.

Unlike New York's mass appeal, London's emphasis on experimentation, or Milan's celebration of craftsmanship, Paris is a fusion of artistic vision and technical virtuosity.

It is the seriousness and meticulousness in culture, commerce and aesthetics that makes Paris lead the "four great fashion capitals".

Paris Fashion Week brings innovative collections, such as Viktor & Rolf's Haute-Couture Spring -Summer 2023 collection - Photo: AFP

Although buyers can fly to many cities to see shows, most of them still choose Paris as the final "deal" place. This is also the reason why many young brands put their dreams and ambitions on Paris Fashion Week.

Paris Fashion Week is so popular that even getting an invitation to attend a show is not easy, as tickets are scarce and almost exclusively reserved for editors, buyers and high-level insiders, according to Elle magazine.

Everyone wants a seat, but not everyone gets one. For those who make the cut, a ticket can be a career-changing one.

SHANGHAI

Source: https://tuoitre.vn/paris-fashion-week-ai-cung-muon-mot-cho-ngoi-nhung-khong-phai-ai-cung-co-20250620124859836.htm