Tuoi Tre Newspaper Editor-in-Chief Le The Chu presents gifts to guests at the Vietnam - Singapore Investment, Trade and Tourism Promotion Forum 2025
That's awesome!
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According to Mr. Choo, from connecting through cuisine , people from two cultures can start to cooperate, promote deep understanding and build a foundation to reach new fields such as technology, digital...
“These programs are important to connect partners and businesses, so that both sides can understand each other better, do deals together and reach out to establish cross-border partnerships,” said Mr. Choo.
Singapore's Minister of State for Defence Desmond Choo (third from right) and Vietnamese Ambassador to Singapore Tran Phuoc Anh (second from right) with visitors at the Sasco pho sen stall at the opening ceremony of the Vietnam Pho Festival - Photo: HUU HANH
Mr. Choo added that Vietnamese goods currently have a certain presence, but Singaporean businessmen are always looking for more, they proactively go to Ho Chi Minh City or Hanoi to learn more about Vietnamese agricultural products.
About 90% of food items in Singapore are imported, so Vietnamese food, foodstuff and agricultural products are in high demand in Singapore.
Vietnamese pho 'ambassador' opens up cooperation and investment opportunities for businesses
Speaking to Tuoi Tre, Mr. Cao Xuan Thang, Vietnam's Trade Counselor in Singapore, said that rice accounts for a large proportion of Vietnam's exports to this island nation, accounting for 30% of the market share; while sticky rice accounts for an almost absolute market share.
Mr. Choo also acknowledged the positive trade results for Vietnamese food and foodstuff products in Singapore: "Singapore always seeks to diversify agricultural imports, especially rice, to promote food security. We are very happy to have the support of the Vietnamese Government and people in this matter."
Forum Vietnam - Singapore Investment, Trade and Tourism Promotion Forum 2025
"Sweet fruit" from promotion
With the goal of realizing the comprehensive strategic partnership, Vietnam Pho Festival 2025 has dedicated display space for Vietnamese brand booths from coffee, chili sauce, packaged food, spices...
Ms. Vo Tran Bao Ngoc, in charge of the booth displaying a variety of Vietnamese products at the festival, said that many visitors, including both Singaporeans and Vietnamese, were interested in products such as coffee, pho, pho seasoning, pho noodles and instant pho.
She commented that the fact that visitors expect to learn about and want to buy Vietnamese products shows the success of the choice to promote and exhibit at Vietnam Pho Festival 2025, but unfortunately, it is not possible to sell goods directly to those who want to buy.
Guests take souvenir photos at the Vietnam - Singapore Investment, Trade and Tourism Promotion Forum 2025
In addition to the space for displaying Vietnamese goods, Vietnam Pho Festival 2025 also reserved a special space to host the Vietnam - Singapore Investment - Trade - Tourism Promotion Forum. Combined with the pho kitchen space, the program was successful in attracting Singaporean and international businesses to spend time eating pho and discussing business opportunities.
Many Singaporean businesses, including investment consulting firms, have come to seek investment opportunities in many industries in Vietnam to advise clients.
"We are looking for opportunities for clients who want to expand their business in the region, and Vietnam is one of the potential destinations. We are looking for opportunities in all industries, but F&B is the industry that is receiving attention," Mr. Kelvin Tok, Business Director of CorpWerk Consulting Company, shared with Tuoi Tre.
The forum also included a group discussion to provide more clarity on the context and opportunities for specific industries such as green logistics, tourism and Vietnamese aviation services to Singaporean partners, with the participation of representatives from Vietnamese enterprises such as Saigontourist Travel Service Company, Vietnam Airports Corporation (ACV), Vietnam Airlines, Cholimex...
Commenting on the effectiveness of participating in promotional events, Mr. Diep Nam Hai, General Director of Cholimex, said that for businesses, promotion is very important. Mr. Hai said that today Cholimex had the opportunity to meet many partners.
Bringing chili sauce to Singapore, Mr. Hai noted that Cholimex and other Vietnamese businesses when exporting to other countries must pay close attention to standards, especially adjusting products to suit the culture of each country, such as having Halal standards for the Singapore or Malaysia markets.
Customers line up to enjoy pho on the morning of October 19 at the Vietnam Pho Festival 2025 in Singapore.
Mr. Pham Huy Binh (Director of Ho Chi Minh City Department of Tourism):
Vietnam Pho Festival is a comprehensive tourism promotion strategy
Ho Chi Minh City always aims to develop sustainable tourism, in which cuisine plays a key role. Cuisine is the fastest and most authentic way for international visitors to feel the cultural quintessence, creativity and hospitality of the Vietnamese people.
Vietnam Pho Festival is not just a simple culinary festival but a comprehensive tourism promotion strategy. Through each bowl of pho, each delicious dish, we would like to send a sincere invitation to our Singaporean friends and international tourists: Come to Vietnam, come to Ho Chi Minh City to fully experience the diversity and richness of Vietnamese culinary culture.
Crowds of Singaporeans flocked to the Vietnamese Pho Festival to enjoy pho and Vietnamese cuisine on October 18 - Photo: HUU HANH
Deputy General Director of Saigontourist Group Vo Anh Tai:
Promote two-way tourism
At the Vietnamese Pho Festival, Saigontourist Group not only promotes cuisine but also introduces a modern, professional and hospitable image of Vietnamese tourism. This is an opportunity for the unit to connect with tourism partners in Singapore, from airlines, travel agencies to investors.
Through trade and tourism promotion efforts, Vietnam Pho Festival 2025 will contribute to promoting two-way tourism, attracting more and more Singaporean tourists to Vietnam to explore beautiful landscapes, experience high-class tourism services and enjoy the warmth of Vietnamese people.
Vietnam Pho Festival 2025 in Singapore
Connecting cultures, promoting cooperation
Vietnam Pho Festival 2025 in Singapore, organized by the Vietnamese Embassy in Singapore, Tuoi Tre Newspaper and Saigon Tourist Group in collaboration with the Department of Industry and Trade of Ho Chi Minh City, the Liaison Committee of Vietnamese in Singapore under the direction of the Ministry of Foreign Affairs and the People's Committee of Ho Chi Minh City, will take place on October 18 and 19 at Our Tampines Hub, Singapore.
The festival was held in the context of Vietnam and Singapore upgrading their relationship to a comprehensive strategic partnership, affirming the program's significance and stature.
With the message "Pho - Enjoying together, growing together", Vietnam Pho Festival 2025 hopes that the event will not only invite international friends to enjoy a typical Vietnamese dish, which was listed by CNN in the list of 50 must-try dishes worldwide in 2011, but also convey the desire to connect - share - accompany the development of Vietnam.
Through the festival, pho will be introduced as a "cultural ambassador", serving as a bridge for Vietnam and Singapore, as well as international friends, to work together towards a prosperous and sustainable future.
The most important activity of the festival is to bring Singaporeans and tourists the opportunity to enjoy the "authentic" taste of Vietnamese pho. At Our Tampines Hub, attendees will be able to enjoy pho prepared directly by top artisans and chefs from Vietnam.
The main chefs of the 5-star hotels in the Saigontourist Group system, including four luxury hotels Rex Saigon, Majestic Saigon, Grand Saigon, Caravelle Saigon and the brand Pho Thu Duc Golf Restaurant (Vietnam Golf & Country Club), along with famous pho brands such as Pho Sen Sasco, Pho Thin Bo Ho, Pho Ta, Pho Phu Gia, Pho Vuong, Ba Ban Pho... will bring diversity in cooking methods and ways of enjoying.
In addition to pho, attendees also have the opportunity to enjoy many other traditional Vietnamese dishes, prepared by Saigontourist's 5-star chefs, creating a vibrant "culinary symphony".
In particular, along with the Pho Festival, a large-scale investment forum was also held, namely the Vietnam - Singapore Investment, Trade and Tourism Promotion Forum 2025, affirming the substance of the event. The forum took place right after the opening ceremony (morning of October 18), expected to attract about 150 businesses from both countries to participate.
At the forum, management agencies and businesses will discuss new cooperation trends in green processing and logistics, tourism and aviation services, import and export of Vietnamese agricultural products and specialties, digital transformation and e-commerce.
In particular, the Business Matching program (1-1 business connection) will create conditions for Vietnamese and Singaporean businesses to meet directly and seek practical cooperation opportunities.
Source: https://tuoitre.vn/pho-va-no-luc-xuc-tien-hang-viet-tai-singapore-20251019081004719.htm
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