The 77th Frankfurt International Book Fair (2025) taking place from October 15 to 19 in Frankfurt (Germany) is the world's largest annual book fair, gathering more than 4,300 publishing units from 92 countries, more than 1,000 authors and hundreds of thousands of visitors.
The book fair not only displays books, but is also a center for connecting publishing trends, introducing new works, finding translation partners, signing copyrights, and expanding global trade networks.
The Philippines is the guest of honor this year, along with a series of major publishers from the US, UK, China, Korea, Italy, Taiwan (China), Hong Kong (China), ... participating on a grand scale, creating a "diverse publishing picture" of the world.
The book fair is not only an opportunity for trade and cooperation between publishers, introducing and promoting publications, etc., but also an opportunity for representatives of publishing units from many places to share opinions, talk and discuss issues that the publishing industry in the world is facing, as well as find solutions to promote the development of the publishing market in each book genre, encourage the development of books for each specific audience, such as children, women, young people, etc.
This year, Vietnam has more than 20 publishers and cultural organizations participating in the Book Fair, bringing more than 1,200 books in many fields - from literature, history, culture, children to science and digital publishing.
The total exhibition area of the Vietnam Book Space is about 100 square meters. Vietnam's booths are all present in hall 5.1, in quite convenient locations. Nearly 100 delegates representing publishers, businesses, cultural organizations and management agencies participated, demonstrating a strong spirit of integration and the desire to bring Vietnamese books to the international level.
This year, Thai Ha Books marks 10 consecutive years of participating in the book fair, continuing its mission of bringing Vietnamese books to the world with outstanding titles such as “Lovely Vietnamese”, “Vietnam Along the Travelogue”, “Zen in Every Moment” (English version)… expressing the depth of Vietnamese culture, language and spirit.
Kim Dong Publishing House also brought to the Frankfurt Book Fair two new publications, “Yersin - Whale Song”, “Dad's Treasure”… - these are publications that Kim Dong Publishing House highly appreciated for their content and aesthetics, both bearing cultural elements imbued with identity and being contemporary.
In addition, many other publishing units such as Phuong Nam Books, Omega Plus Books, Tre Publishing House, Nha Nam, Zen Books... were also present at the Book Fair to seek cooperation opportunities, buy and sell copyrights, in addition to promoting Vietnamese publications.
Through the Frankfurt Book Fair, Vietnam hopes to promote cooperation in co-publishing, translation, copyright exchange, as well as expand investment in digital publishing, e-books, audiobooks and international copyright platforms - so that Vietnamese stories reach readers everywhere faster and more conveniently, so that Vietnam becomes a creative, dynamic and trustworthy partner in the global publishing community.
At the Book Fair, the Vietnamese publishing industry participated in the seminar “From Bangkok to Manila: Explore Southeast Asian Children's Book Markets” held on the Asian stage. The program had the participation of representatives from the Philippines, Singapore, Indonesia, and Malaysia. The seminar focused on opportunities, challenges, and prospects for cooperation in the children's book sector in Southeast Asia.
Speaking at the seminar, the representative of Vietnam, Ms. Vu Thi Quynh Lien - Deputy Director, Editor-in-Chief of Kim Dong Publishing House, shared about the opportunities in the Southeast Asian market in general and Vietnam in particular, affirming the potential of the region as a unique traditional cultural factor along with a large children's book market.
In Vietnam alone, there are nearly 20 million children under 15 years old, who are a subject of great concern to society. Therefore, the responsibility of publishing units is to bring richness and diversity in both quantity and content, and topics of publications.
The books of Kim Dong Publishing House that are copyrighted internationally often have global themes but still contain strong Vietnamese cultural elements, such as "Wild Chang", "My Dad is a Runner", "Put the Phone Down"...
Representatives from the region also shared the reality that sometimes Southeast Asian publishing units forget their local partners, only looking to the European and American markets to buy copyrights. Through this discussion, units have the opportunity to better understand the book market in the ASEAN region.
The Malaysian representative, Sheikh Faisal Sheikh Mansor, proposed specific forms of cooperation, such as the possibility of a lyricist from one country collaborating with an illustrator from another country. Malaysia also has plans to introduce Southeast Asian books into its library system.
Philippine representative, Ms. Frances Ong shared about the growth of home schooling books in this market.
As for Indonesia, Gramedia Publishing House sees potential in picture books for young unmarried people, as this group of readers seeks to buy and read children's picture books as a healing joy in their busy lives.
The seminar provided new insights into the Southeast Asian publishing market and opened up opportunities for future cooperation between countries in the region.
Source: https://nhandan.vn/quang-ba-sach-viet-va-tim-co-hoi-hop-tac-quoc-te-trong-xuat-ban-post916463.html
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