Promote culture, affirm tourism brand

Signing of cooperation agreement to organize the 2nd Ca Mau Crab Festival
Review of the art program of the Festival "Quintessence of Ca Mau culinary culture "

The event took place from September 27-30, 2025, both responding to World Tourism Day (September 27) and creating a joyful and exciting atmosphere to welcome the Provincial Party Congress and look forward to the 14th National Congress of the Party.

Delegates attending the opening ceremony.

Attending the opening ceremony were comrades: Pham Van Thieu, Deputy Secretary of the Provincial Party Committee, Chairman of the Provincial People's Council; Nguyen Minh Luan, Member of the Provincial Party Committee Standing Committee, Vice Chairman of the Provincial People's Committee; Nguyen Binh Tan, Member of the Provincial Party Committee Standing Committee, Head of the Provincial Party Committee's Internal Affairs Committee; Ngo Vu Thang, Vice Chairman of the Provincial People's Committee; and comrades in the Provincial Party Committee Standing Committee, Provincial Party Executive Committee; leaders of the Vietnam Tourism Association, the National Assembly's Committee for Culture and Society, Ho Chi Minh City Tourism Association; former provincial leaders; representatives of businesses, organizations, tourism experts, and a large number of people and tourists.

Vice Chairman of the Provincial People's Committee Ngo Vu Thang: The festival "Quintessence of Ca Mau Culinary Culture" both honors cultural and tourism values and opens a new development model for Ca Mau tourism after the merger.

Immediately after the opening ceremony, a special art program with the theme "Ca Mau - Love of land, love of people" took place. The opening was the immortal song Da Co Hoai Lang by the late musician Cao Van Lau, a work considered the origin of vọng cổ and cải lương theater art, always leaving many emotions in the hearts of the audience. The art performances continued to recreate the rich natural beauty of the southernmost land of the Fatherland, rich in products such as rice, salt, fish, shrimp, along with the generosity and kindness of the people of Ca Mau, bringing visitors a feeling of friendliness and peace.

The performance "Da Co Hoai Lang" opened the art program.

Medley "Southern Sun and Wind - Fly to Motherland of Nine Dragons".

A large crowd came to watch the opening ceremony of the festival.

Speaking at the opening ceremony, Vice Chairman of the Provincial People's Committee Ngo Vu Thang emphasized: World Tourism Day is an opportunity for all of humanity to honor the sustainable values that tourism brings - not only in economic aspects, but also in responsibility to the environment, culture and community.

From that meaning, the Festival “Quintessence of Ca Mau Culinary Culture” is organized with the theme “Ca Mau – The southernmost point of the country, where nature and peace converge”. This is not only a cultural event but also a message affirming the determination of Ca Mau province to make cuisine a typical tourism product.

According to him, each dish of Ca Mau is a story: about shrimp, crab, fish; about salty salt from the sea; about the smell of smoke from the U Minh forest; or the rich alluvial flavor of the land at the end of the South.

The Vice Chairman of the Provincial People's Committee expressed his hope that from this meaningful Festival, many more unique culinary tourism products will be formed, harmoniously combined with ecological, community and cultural tours, contributing to making Ca Mau a "must-see destination" on the tourism map of Vietnam and the world.

Provincial leaders and delegates performed the opening ceremony of the "Quintessence of Ca Mau Culinary Culture" Festival.

After the opening ceremony, provincial leaders, delegates and a large number of people and tourists visited and experienced the culinary culture of Ca Mau, and enjoyed cooking performances by famous chefs.

Artisans demonstrate the stages of making noodle noodles.

Delegates and crowds watched artists demonstrate noodle making.

Provincial leaders and delegates enjoyed noodle dishes performed by artisans.

The festival gathered more than 100 food stalls with typical OCOP products of Ca Mau and Ho Chi Minh City. Of which, Ca Mau alone had 30 OCOP stalls from various localities, introducing more than 130 unique products, creating a vivid picture of the richness and uniqueness of the cuisine of each region.

Provincial leaders and delegates checked in at the exhibition area of typical tourism products of Ca Mau province.

Provincial leaders and delegates check-in at the exhibition area of typical tourism products of Ho Chi Minh City.

Provincial leaders and delegates visited the booth displaying handicraft products of Ho Chi Minh City.

Most of the province's famous specialties are present at the Festival such as: A Mat pancakes, Coconut Tam Ngan Banh, Spicy beef noodle soup, and many dishes made from shrimp, Ca Mau crab, Rach Goc crab, U Minh fish sauce, Bac Lieu dried goby fish, Nam Can dried shrimp, Ganh Hao and Song Doc salted catfish...

Visitors come to visit and experience the stalls in the food court.