Rap exploded and took over the Vietnamese music scene.

A series of famous rappers are landing on Say Hi Brother season 2. Photo: Provided by Say Hi Brother producer

Rap Rises Strong

Rapper B Ray is currently the most prominent face in Anh trai say hi season 2, he is predicted to go far in the finals. B Ray has his own group called UNDERDOG, consisting of many rappers, they work together, release products and organize their own rap shows.

Previously, in season 1 of Anh trai say hi, both the champion and runner-up were 2 rappers. In which, HIEUTHUHAI held the champion position, the male rapper who competed in King of Rap, has his own group called GERNANG. The runner-up of Anh trai say hi season 1 is RHYDER - who competed in Rap Viet, active in DG House team.

To see, in the most popular and attractive reality shows like Anh trai say hi, rappers are landing and making a strong impression on the mass audience. From reality TV, rappers step onto big stages, concerts with tens of thousands of spectators and make rap a trend.

Now, famous rappers like Den Vau, HIEUTHUHAI, Karik, B Ray, RHYDER... can "make waves" at shows with expensive fees.

A series of singers, pop and ballad stars of mainstream music (mainstream music) want to invite rappers to participate in products, MVs, live shows... Before coming to Anh trai say hi season 2, Karik or B Ray had collaborated with many singers and had a series of million-view hits. With Karik, it was Nguoi la oi, Me anh bat chia tay... With B Ray, it was Anh nha o dau the, Ex's hate me...

About 10 years ago, rap was still considered “parody music”, mainly operating underground. The underground world was used to define rappers and rap music. In the underground world, rappers made music freely, not following market rules, not being given a commercial price, they organized rap-diss shows, beefs or battle raps (rap battles attacking each other) - as a culture of rap.

Therefore, when many rappers joined reality TV, participating in entertainment-oriented programs like Anh trai say hi, the rap world was in turmoil, many underground rappers attacked the "gameshow rappers" for "losing the essence" of rap.

In just over 2 weeks, audiences have witnessed the stronger rise than ever of rap on music forums and social media platforms - when a series of famous rappers - who have won championships in many competitions - have continuously released "diss tracks" (attacking music) creating fiery, dramatic beefs. The rappers mainly argued according to 2 streams of opinion, the need to maintain "pure rap", "pure rap" or should rap be brought closer to the general audience.

Who profits the most when the rap world is in "civil war"?

B Ray once said, "no rapper wants to stay underground forever", at a certain point, most rappers step up to the mainstream to serve the mass audience.

B Ray affirmed that when participating in reality TV shows like Rap Viet, he did not lose his character, he even felt it was a sign of maturity, when he adjusted his rap style to better suit the tastes and ears of the majority.

Many rappers, when stepping onto the mainstream stage, have become stars with high-priced shows and high salaries. Son Tung M-TP also used to work underground, when he became a young music star, he could still rap like a rapper. Or, in 2025, Double2T - the champion of Rap Viet season 3 participated in performing at major events in the country, A50 and A80.

The stage and the popular music market became more vibrant with the participation of famous and talented rappers. Most recently, in episode 4 of the live stage 2 Anh trai say hi broadcast on the evening of October 11, the audience witnessed the talent display of B Ray and BigDaddy in the performance "3 sinks 7 floats". On the stage of a game show, although having to perform in a group like idol singers, B Ray and BigDaddy proved to the audience their talent and musical personality.

B Ray and Big Daddy are still masculine and edgy with their skills (rap techniques) and punchline creation, but they are more multifaceted - when they can also show their voices, stage presence, and line distribution, so that the stage can still have an emotional effect. Beyond all controversies, when talented rappers gather on the same stage to create quality songs, the one who benefits the most is the general audience.

All genres music Each genre has its own historical flow. Each genre will have its time of prosperity, decline and return. The sign of prosperity is when that genre possesses a series of famous names at the same time.

Source: https://baoquangninh.vn/rap-bung-no-va-chiem-song-lang-nhac-viet-3380313.html