The award was presented within the framework of the 4th Asia's Top Trusted Brand Awards 2025. The program was organized by the Asian Enterprise Development Research Center in collaboration with many prestigious domestic and foreign organizations, and broadcast live on HTV1 channel.
Mr. Lee Yun Hyoung - General Director of Mirae Asset Finance Company Limited (Vietnam) received the award
Prestigious financial brand in the region
The Asia's Leading Prestigious Brands Award is an annual event to honor businesses with outstanding brand reputation, high quality products and services, and positive contributions to the community. Businesses are evaluated based on strict international standards, from industry-leading brand reputation, sustainable development strategy, community responsibility, to legal compliance and trademark protection in Vietnam as well as international markets.
Highly appreciated by the Selection Council after a rigorous screening process, Mirae Asset Finance Company Limited (Vietnam) has been excellently recognized in all 7 core criteria of the award. This is not only an affirmation of the quality of products and services that the company is providing but also a testament to the trust from customers and partners in the Mirae Asset Finance brand.
15-year journey of value creation in Vietnam
Licensed by the State Bank of Vietnam since 2010, Mirae Asset Finance Company Limited (Vietnam) has continuously expanded and affirmed its position as one of the leading consumer finance companies. After 15 years of development, the company has served more than 3 million customers through a network of over 25,000 service points (POS) spread across the country.
The company's difference comes from the harmonious combination of flexible financial solutions, modern technology and sustainable business philosophy. The company always aims to help customers access safe, effective and legal capital sources, while constantly improving consumer loan products to meet increasingly diverse needs.
Not only providing financial services, Mirae Asset Finance Vietnam also focuses on implementing many community activities and sustainable development programs. These efforts have contributed to realizing the philosophy of "business associated with social responsibility" that the company has steadfastly pursued throughout its 15-year journey.
Mr. Lee Yun Hyoung - General Director of Mirae Asset Finance Company Limited (Vietnam) - shared: "We believe that the sustainable development of a business is not only based on financial figures, but also on bringing long-term value to customers and society . This award is a motivation for Mirae Asset Finance to continue to innovate, steadfast in its mission of building a humane and trustworthy financial brand".
Under the leadership of Mr. Lee, Mirae Asset Finance Company Limited (Vietnam) has implemented many breakthrough strategies, helping the company maintain a stable growth rate and affirm its position in the market. At the same time, the company focuses on building a professional, healthy working environment, encouraging creativity and long-term commitment of the staff. This success is the foundation for the company to continue to strengthen its brand reputation, affirm its solid position in the field of consumer finance and steadfastly pursue the goal of sustainable development.
Source: https://vtv.vn/tai-chinh-mirae-asset-vinh-du-nhan-giai-thuong-top-10-thuong-hieu-uy-tin-hang-dau-chau-a-2025-100251001180543659.htm
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