TV360 turns 'Der Klassiker' into a festival, blowing up the Bundesliga

The Der Klassiker between Bayern Munich and Borussia Dortmund is one of the most watched matches in the world , attracting more than 75,000 spectators to the Allianz Arena and millions of fans worldwide. In Vietnam, TV360 - the exclusive broadcaster of the Bundesliga - not only broadcasts but also creates an experience space imbued with the German spirit.

TV360, in its first collaboration with DFL Deutsche Fußball Liga, has brought the culture and spirit of German football closer to fans than ever before. The Bundesliga - Watch Party & Beer Fest event is not just a joint viewing party but has become a true festival, bringing the entire culture and spirit of German football to Vietnamese fans, closer and more vibrant than ever.

Living German culture to the fullest: Focusing on quality experiences

The entire venue was transformed into an authentic “Mini-German” space, recreating the frenetic atmosphere of the Bundesliga combined with the liberal spirit of the Oktoberfest. Guests not only enjoyed fine beer mugs and traditional dishes, but also participated in the festive beer toast, admired and took photos with the prestigious Meisterschale silver plate, and interacted with the two mascots Berni and Emma and the Bundesliga representative from Germany.

A representative of TV360 - Viettel Telecom shared: "We not only bring the Bundesliga to Vietnam, but also strive to recreate the passionate football viewing atmosphere of Germany right on the TV360 platform, helping Vietnamese fans fully experience the top football culture."

Interaction focus: Multidimensional emotions and bridging two points

The event has gone beyond the limits of a group viewing, truly becoming an explosive interactive center, where emotions are sublimated. The gala night had the participation of commentator Anh Quan, along with The Cong - Viettel players and freestyle athlete Phat Freestyle. Thanks to the unique multi-dimensional connection technique, guests and audiences shared expertise, live analysis, and the event even connected a special bridge with TV360's pre-match commentary studio, bringing the festival atmosphere to all audiences on air. Every ball phase, every goal was shared with emotions immediately, bringing the ultimate emotional sublimation.

Deep Gratitude: Practical Gifts That Connect Passions

For those who always crave to own Bundesliga memorabilia, TV360 has brought a special opportunity for Bundesliga fans to own valuable gifts from German football legends.

Not only on-site experiences, a series of interactive minigames directly and online on the TV360 application took place enthusiastically. Audiences participating in predicting scores on the application had the opportunity to receive signed jerseys of players right at the event. This is a deep gratitude and a bridge, showing the sincere and practical respect of TV360 and DFL for the German football fan community in Vietnam.

(Customers receive gifts of signed jerseys from players Manuel Neur and Harry Kane).

Over the past time, TV360 has always strived to bring fans closer to the peak moments of Bundesliga. With this Watch Party event, TV360 not only brings a quality football space, but also celebrates the true fan spirit that transcends all spatial limits, setting a new pinnacle of experience for the community.

Watch Party & Beer Fest is one of a series of strategic programs and activities that TV360, the exclusive broadcaster of Bundesliga in Vietnam, is committed to bringing to fans. Over the past time, TV360 has always strived to bring fans closer to the peak moments of Bundesliga, not only by providing 100% of matches and highlights, but also developing many special features (such as rewind, replay, free 4G/5G Viettel when watching) and organizing a series of interactive games such as Score Prediction, Fan Competition with the opportunity to receive valuable prizes of TV, phone and especially tickets to watch Bundesliga live in Germany.

Affirming the importance of this partnership, Mr. Mano Nhouvannasak - Head of Strategic Projects APAC Bundesliga said: “Today I can proudly announce that this is the best fan off-season, the best football party in the world. With the support of TV360 and the enthusiastic support from all the fans today, we are committed to creating even more in-depth cultural exchanges in the future.”

Source: https://znews.vn/tv360-bien-der-klassiker-thanh-le-hoi-thoi-bung-bundesliga-post1596275.html