Will Vietnam stop being known as 'cheap tourism'?

On the morning of October 16, the Da Nang International Tourism Festival 2025 opened at the Ariyana International Convention Palace in Da Nang, attracting hundreds of businesses to participate. Many businesses launched high-value cultural experience services and tours, which are Vietnam's strengths.

Tours to experience culture, land and heritage in the Central region are introduced to international buyers - Photo: BD

Danang International Tourism Festival 2025 is organized by Danang Tourism Association and HorecFex Vietnam to connect units in the tourism industry.

Da Nang and Hoi An among the world's most popular destinations

According to Mr. Tan Van Vuong - Deputy Director of the Department of Culture, Sports and Tourism of Da Nang City, since the beginning of the year, Da Nang has welcomed more than 14.4 million overnight guests, of which 5.8 million are international guests...

Notably, the image of Da Nang tourism has been receiving great attention from tourists and international media recently.

Da Nang is listed among Asia's top event and festival destinations, top 10 Asian cities with the highest rate of returning visitors, and top 50 most attractive tourist destinations worldwide.

Meanwhile, Hoi An ranked 6th in the 25 most beautiful cities in the world in 2025.

Mr. Vuong said that the organization of the international tourism festival in Da Nang shows the level of interest of domestic and foreign travel agencies. Da Nang is an annual meeting point in the position of a tourism, conference and event center of the region.

This year is the second time the event has been held on a larger and more in-depth scale. The highlight is the business connection space (B2B Buyers meet sellers) where businesses directly discuss and buy and sell services.

Travel agent - buyer from Malaysia interviewed by Vietnamese media - Photo: BD

Mr. Nguyen Son Thuy, director of Visit Indochina Company, said that in the eyes of international travel partners, Vietnam tourism, especially the Central region, is very attractive.

Thanks to its world cultural heritage sites such as Hue, My Son, Hoi An, beautiful beaches, and famous entertainment spots such as Ba Na Hills, many businesses in Asia have shown great interest.

"We have international representatives in many countries, the company also often organizes promotions in international markets but still opened a booth at this event in Da Nang.

Our partners also plan to bring more visitors in the future, especially after the Da Nang and Hoi An areas are merged," said Mr. Thuy.

Vietnam tourism is no longer known as "cheap"

The large conference space at the Ariyana Danang International Convention Center was full from the morning of October 16. Each business was assigned a separate booth to introduce products and exchange information with foreign partners.

Mr. Fredrizal, representative of MalayViet Travel Company, said that the number of Malaysian tourists visiting Vietnam is very large. While the northern part of Vietnam attracts attention with Sapa, Tam Dao; the southern part has Ho Chi Minh City, Ba Den Mountain... the central part has a system of interconnected heritage sites.

In particular, tourists from other countries love to experience the culture and cities of Vietnam. According to Mr. Fredrizal, culture is a great resource that Vietnam tourism has a strong point.

Unlike the first time, many businesses participating in the tourism festival in Da Nang this year belong to the travel group. These units launch new tour products focusing on cultural experiences, exploring the land, people and scenic spots in the country.

Shopping space at the festival - Photo: BD

"Vietnam tourism is a different value and the concept of "cheap" has almost completely changed. We are seeing and taking advantage of our strengths in nature, heritage, and people to sell high-value services" - said a representative of a travel agency in Hue.

According to Mr. Vu The Binh, Chairman of the Vietnam Tourism Association, Vietnam is gaining points in the global tourism industry. This year, the whole industry is expected to welcome 25 million international visitors. Specialized events such as the tourism festival in Da Nang always attract a great deal of interest from foreign units.

Mr. Binh also said that the value of Vietnamese tourism products is increasing thanks to efforts in promoting, preserving and exploiting them in the right direction.

According to the Da Nang Tourism Association, the Da Nang International Tourism Festival brings together 120 international buyers, more than 200 domestic buyers and more than 150 sellers. It is expected that there will be 6,000 business appointments on October 16 and 17.

In addition to the centralized buying and selling session, Da Nang International Tourism Festival 2025 also has many sideline activities such as exchange programs, meetings between businesses and state management agencies; seminar programs on the orientation of Da Nang tourism industry in the new context...

Thai Ba Dung

Source: https://tuoitre.vn/viet-nam-se-het-mang-tieng-du-lich-gia-re-20251016122519472.htm