Closing of Vietnam Pho Festival in Singapore: From love to business, all are big profits

On the afternoon of October 19 at Our Tampines Hub, Vietnam Pho Festival 2025 in Singapore closed, leaving many emotions and memories in the hearts of Singaporeans, as well as practical achievements for Vietnamese trade.

Journalist Tran Xuan Toan, Head of the Organizing Committee of Vietnam Pho Festival 2025, delivered the closing speech - Photo: HUU HANH

“Thank you for the affection of the Singaporean people, overseas Vietnamese, and businesses that have participated in Vietnam Pho Festival 2025. This is an opportunity for international friends to better understand the country and people of Vietnam,” said journalist Tran Xuan Toan, Head of the Organizing Committee of Vietnam Pho Festival 2025, in his closing speech.

Attending the closing ceremony were Mr. Pham Huy Binh - Director of Ho Chi Minh City Department of Tourism; Mr. Nguyen Minh Son - Deputy Secretary of Ho Chi Minh City Youth Union; Mr. Nguyen Huu Y Yen - Chairman of the Board of Members of Saigontourist Travel Service Company; Ms. Nguyen Thi Hong Gam - Deputy Director of Sales and Marketing of Saigontourist Group.

Taking place at the main stage of Our Tampines Hub, the closing ceremony was also watched by Singaporeans and many other nationalities.

According to statistics, during the two days of October 18 and 19, Vietnam Pho Festival 2025 welcomed nearly 40,000 visitors and experienced culinary and non-culinary activities, with tens of thousands of meals served, in addition to pho, there were also other Vietnamese dishes such as beef noodle soup, spring roll noodle soup, bread...

Director of Ho Chi Minh City Department of Tourism Pham Huy Binh and Head of Vietnam Pho Festival 2025 Organizing Committee Tran Xuan Toan presented certificates of gratitude to sponsors - Photo: HUU HANH

The trade connection activities of Vietnam Pho Festival 2025 also recorded more than 400 contacts and exchanges between Vietnamese and Singaporean enterprises, resulting in many contracts worth tens of thousands of USD, along with many memorandums of understanding opening up prospects for deeper understanding and connection.

“We have achieved results in many contracts to help Vietnamese enterprises export goods to Singapore, along with Singaporean enterprises also exporting and investing in Vietnam,” Mr. Toan added.

A group of chefs and pho brand owners received certificates of appreciation from Vietnam Pho Festival 2025 - Photo: HUU HANH

In addition to the attention at the venue, Vietnam Pho Festival 2025 was also recognized with thousands of mentions in domestic and foreign media.

According to Mr. Toan, Vietnam and Singapore have many things in common, especially cuisine. From Vietnam Pho Festival 2025, the two countries will become closer and closer, building an increasingly strong and developing relationship in the future.

Mr. Tran Xuan Toan said that Vietnam Pho Festival 2025 is very grateful to the accompanying units, along with the chefs and owners of many pho brands who have made efforts for the success of the festival - Photo: HUU HANH

Like previous times held in neighboring countries like Korea and Japan, this year's Vietnam Pho Festival also "profited" greatly with the affection of international friends and overseas Vietnamese.

"Thank you very much and send our gratitude. We look forward to seeing you in Singapore in the near future for the Vietnam Pho Festival and other Tuoi Tre events," Mr. Toan concluded.

Director of Tuoi Tre Media Service Center Vo Hung Thuat presented certificates of gratitude to artists, artisans and MCs supporting Vietnam Pho Festival 2025 - Photo: HUU HANH

Vietnam Pho Festival 2025 in Singapore
Connecting cultures, promoting cooperation

Vietnam Pho Festival 2025 in Singapore, organized by the Vietnamese Embassy in Singapore, Tuoi Tre Newspaper and Saigon Tourist Group in collaboration with the Department of Industry and Trade of Ho Chi Minh City, the Liaison Committee of Vietnamese in Singapore under the direction of the Ministry of Foreign Affairs and the People's Committee of Ho Chi Minh City, will take place on October 18 and 19 at Our Tampines Hub, Singapore.

The festival was held in the context of Vietnam and Singapore upgrading their relationship to a comprehensive strategic partnership, affirming the program's significance and stature.

With the message "Pho - Enjoying together, growing together", Vietnam Pho Festival 2025 hopes that the event will not only invite international friends to enjoy a typical Vietnamese dish, which was listed by CNN in the list of 50 must-try dishes worldwide in 2011, but also convey the desire to connect - share - accompany the development of Vietnam.

Through the festival, pho will be introduced as a "cultural ambassador", serving as a bridge for Vietnam and Singapore, as well as international friends, to work together towards a prosperous and sustainable future.

The most important activity of the festival is to bring Singaporeans and tourists the opportunity to enjoy the "authentic" taste of Vietnamese pho. At Our Tampines Hub, attendees will be able to enjoy pho prepared directly by top artisans and chefs from Vietnam.

The main chefs of the 5-star hotels in the Saigontourist Group system, including four luxury hotels Rex Saigon, Majestic Saigon, Grand Saigon, Caravelle Saigon and the brand Pho Thu Duc Golf Restaurant (Vietnam Golf & Country Club), along with famous pho brands such as Pho Sen Sasco, Pho Thin Bo Ho, Pho Ta, Pho Phu Gia, Pho Vuong, Ba Ban Pho... will bring diversity in cooking methods and ways of enjoying.

In addition to pho, attendees also have the opportunity to enjoy many other traditional Vietnamese dishes, prepared by Saigontourist's 5-star chefs, creating a vibrant "culinary symphony".

In particular, along with the Pho Festival, a large-scale investment forum was also held, namely the Vietnam - Singapore Investment, Trade and Tourism Promotion Forum 2025, affirming the substance of the event. The forum took place right after the opening ceremony (morning of October 18), expected to attract about 150 businesses from both countries to participate.

At the forum, management agencies and businesses will discuss new cooperation trends in green processing and logistics, tourism and aviation services, import and export of Vietnamese agricultural products and specialties, digital transformation and e-commerce.

In particular, the Business Matching program (1-1 business connection) will create conditions for Vietnamese and Singaporean businesses to meet directly and seek practical cooperation opportunities.

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Source: https://tuoitre.vn/be-mac-vietnam-pho-festival-o-singapore-tu-tinh-cam-den-giao-thuong-deu-loi-lon-20251019180739532.htm