This is the first time Vietnamese Pho has been present in a specialized festival in the “Lion Island”, opening up opportunities to promote culture, cuisine and trade between the two countries.
With the message “Pho - Enjoy together, grow together”, the event aims to introduce Vietnamese Pho as a “cultural ambassador”, contributing to community connection and promoting cultural, tourism, trade and investment cooperation between Vietnam and Singapore. This message was also shared by Mr. Desmond Choo - Minister of State for Defence , former District Chief of North East District, in his opening speech at the festival. Mr. Desmond Choo emphasized that Pho is not only a favorite dish but also tells a story about family, heritage and resilience of the Vietnamese people. He said: “Pho reflects how Vietnamese culture nourishes both body and spirit, and how something so simple can connect people across borders.” According to Mr. Desmond Choo, this year's theme “Pho - Enjoy Together, Grow Together”, accurately depicts the friendship between Singapore and Vietnam, a friendship based on mutual respect, shared aspirations and the belief that the two countries will grow stronger together.
The festival has main activities taking place in the shopping and commercial complex, highlighted by the culinary space serving "authentic" Vietnamese Pho prepared directly by artisans and top chefs, along with a number of other traditional dishes such as bread, fried spring rolls... creating a "culinary symphony" imbued with Vietnamese identity. The exhibition space of images, agricultural products, spices and unique tourism services of Vietnam; along with cultural programs, performances of traditional musical instruments combined with modern exchanges to help the public have more experiences about Vietnamese culture and people.
Within the framework of the festival, a notable highlight was the forum promoting investment, trade and tourism between Vietnam and Singapore with the participation of about 150 businesses from both countries. Discussions and direct business connections created a space for trade and investment connections for participating businesses. According to Mr. Desmond Choo, organizing such forums is very important, helping partners and businesses have the opportunity to understand each other better, thereby promoting new agreements in both directions, contributing to promoting the relationship between the two countries.
Vietnamese Ambassador to Singapore Tran Phuoc Anh emphasized that the 2025 Vietnamese Pho Festival in Singapore has a very special meaning, because it takes place in the context of the best development of Vietnam-Singapore relations, especially since the two countries upgraded to a comprehensive strategic partnership. Second, the festival is held in a residential area, the largest integrated community in Singapore, Our Tampines Hub, which helps to strongly spread Vietnamese culinary culture. In addition, the festival also has a very special meaning, which is to connect the community of Vietnamese expatriates in Singapore.
The 2025 Vietnamese Pho Festival is organized by the Vietnamese Embassy in Singapore, Tuoi Tre Newspaper, Saigon Tourist Group in collaboration with the Ho Chi Minh City Department of Industry and Trade and the Liaison Committee for Vietnamese in Singapore, under the direction of the Ministry of Foreign Affairs and the Ho Chi Minh City People's Committee . The festival takes place from October 18 to 19.
Source: https://baohaiphong.vn/khai-mac-le-hoi-pho-viet-nam-2025-tai-singapore-523971.html
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