How NAPAS "touched" emotions at a special music night within the framework of Vietnam Card Day

(Dan Tri) - Within the framework of Vietnam Card Day 2025, the National Payment Corporation of Vietnam (NAPAS) continues to accompany the organization of the music night "Touch Vietnam" on the evening of October 19, marking the 5th consecutive year of association with the event.

The highlight of the program was the performance of the song “Vietnam Touch Rhythm” by singer Anh Tu (Vo). The song is part of a collaborative music project between NAPAS, musician Bui Cong Nam and singer Anh Tu, aiming to connect modern digital payment experiences with Vietnamese cultural and spiritual values.

Released in July 2025, the MV “Vietnam Touch Rhythm” quickly attracted millions of views on online platforms. The youthful melody, familiar lyrics and images imbued with Vietnamese colors have helped the song become an emotional symbol for the spirit of innovation and creativity of Vietnamese people in the digital age.

According to the NAPAS representative, “Vietnam Touch Rhythm” is a story about multi-layered “touches”. In the direct sense, it is the “touch” operation when paying – from touching the NAPAS card, scanning the VietQR code, to cross-border payments with countries in the region. In a deeper level, “touch rhythm” is also the connection between digital transactions and cultural values, between technology and human emotions.

“We hope that each user's payment 'touch' will not only have transactional meaning, but also affirm the trust in a payment brand of Vietnamese people, for Vietnamese people - always accompanying the modern lifestyle", NAPAS representative shared.

Also according to NAPAS, the "touch" image is a symbol for a modern payment ecosystem, where users can tap cards, scan codes, and tap mobile payments through platforms such as Apple Pay and Samsung Pay.

These "touch points" are gradually appearing in daily life, contributing to promoting the national digital transformation process and affirming the position of Vietnamese payment brands in the regional market.

This music project is also considered a way for NAPAS to spread the message “Make in Vietnam – Make for Global”, aiming for a youthful and creative image, while at the same time evoking national pride through values ​​expressed in the language of music.

In addition, NAPAS also brings the playground event "Freedance - Vietnam Touch Rhythm", where participants express their personality through freestyle dances to the music of the same name, then share the video on TikTok or Facebook with the hashtag #NhipChamVietNam #NAPASDanceChallenge to receive exclusive gifts bearing the NAPAS brand such as shirts, bags, and fans.

At Song Festival - Vietnam Card Day this year, the NAPAS booth promises to continue to attract a large number of visitors with a space to experience modern payment technology. Visitors can directly try out advanced solutions such as NAPAS Tap and Pay - technology to digitize physical cards on mobile devices, or the VietQR ecosystem with VietQRPay, VietQRGlobal.

NAPAS also cooperated with many banks and major brands to launch a series of promotions to thank customers and encourage cashless payment habits. Thousands of gifts such as bags, umbrellas, fans, teddy bears and tickets to the music night “Touch Vietnam” were also given out through check-in activities or the golden hours of 3-5pm.

Each scan of the VietQR code at the "Pick up stuffed animals - Send love" activity gives players two chances to pick up gifts, and at the same time contributes to the charity fund of the organizing committee to spread the spirit of sharing and the humanistic meaning of the "touch" of technology.

Source: https://dantri.com.vn/giai-tri/cach-napas-cham-cam-xuc-tai-dem-nhac-dac-biet-trong-khuon-kho-ngay-the-viet-nam-20251016223719462.htm