Director livestreams selling moon cakes

The livestream selling traditional moon cakes attracted thousands of views with hundreds of products sold.

Livestream session selling traditional mooncake products - Photo taken from livestream session

According to information from the Department of Domestic Market Management and Development ( Ministry of Industry and Trade ), recently at the program "Full Moon in the Old Quarter - Hanoi in Me", the Director of this Department, Mr. Tran Huu Linh, participated in the livestream session selling moon cakes.

Also participating in the livestream session was Ms. Nguyen Hong Trang, Vice Chairman of the People's Committee of Hoan Kiem Ward ( Hanoi ), to introduce the to he product and organize mini games for viewers.

The livestream session "Full Moon in the Old Quarter - Hanoi in My Heart" was broadcast on the TikTok channel "Hoan Kiem Rising". The event was not only broadcast online to promote products and services but also attracted attention with the direct participation of many leaders of management agencies and local authorities.

Directly introducing mooncake products, experiencing and evaluating the products, Mr. Linh also discussed and negotiated with sellers to get good prices for customers. The appearance of leaders of ministries and localities made the livestream session more attractive to introduce and promote products during this year's Mid-Autumn Festival.

Mr. Tran Huu Linh shares the reason for participating in the livestream session - Photo taken from the livestream session

Speaking to Tuoi Tre Online, Mr. Tran Huu Linh said that promoting online sales channels and livestream sessions is a new approach, showing innovation in promoting traditional and local products.

Livestream is a powerful marketing channel. Instead of traditional advertising methods, livestream helps content become more intimate, authentic and attractive to young people.

According to the Director of the Department of Domestic Market Management and Development, this event is also a typical example of using digital platforms to promote the local economy . By introducing regional products and specialties, livestreaming has opened up great opportunities for small producers and business households to access a wider market.

"This is a positive direction, demonstrating flexible changes in the way of promoting and connecting with the community. It not only helps to enhance the value of traditional products but also shows the great potential of digital platforms in developing the local economy," said Mr. Linh.

During the livestream, Mr. Linh said that participating in this program is a demonstration of love for the homeland and country. He also hopes that every citizen, especially young people, will actively try to preserve and develop local specialties. It is known that the livestream has helped traditional moon cake brands sell hundreds of products.

The livestream program “Full Moon in the Old Quarter - Hanoi in Me” implemented by the People's Committee of Hoan Kiem Ward in coordination with the Department of Domestic Market Management and Development, the Vietnam Cultural Heritage Conservation Support Fund and TikTok Vietnam has brought a new direction in connecting cultural heritage with digital technology.

This is not only an event to welcome the Mid-Autumn Festival, but also marks the implementation of multi-stakeholder cooperation in the strategy of promoting heritage - tourism - trade using digital platforms. Viewers follow the entire journey online on the official channel @phuongHoanKiem, from experiencing Phung Hung Mural Space, Hang Vai, Hang Ca, to cultural sites such as Nam Huong Communal House, Bach Ma Temple, the Cultural and Artistic Center at Hang Buom or Kim Ngan Communal House, which are cultural addresses of the capital.

NGOC AN

Source: https://tuoitre.vn/cuc-truong-livestream-ban-banh-trung-thu-20251005134752653.htm