Mid-Autumn Festival fuels purchasing power, Asian consumer market is bustling

In other Asian countries such as China and South Korea, this year's Mid-Autumn Festival, the consumer atmosphere has become more vibrant than ever. From mooncake stalls in China to supermarkets full of goods preparing for Chuseok in South Korea, people celebrate the festival with a spirit of both connecting with tradition and adapting to modern needs.

In China, moon cakes - a symbol of reunion - are "sold out" with only a few days left until the Mid-Autumn Festival and National Day. At the long-standing Dao Huong Thon bakery in Beijing, newly launched cakes such as baked coconut and low-sugar cakes are especially popular with young people.

Mr. Xing Rui - Customer, Beijing said: "These cakes are different from the traditional ones, more creative and more suitable for young people's taste."

According to the person in charge of Dao Huong Thon's Mid-Autumn Festival project, the demand for moon cakes right before the holiday makes the stores always crowded with customers.

Ms. Li Xiaocxuan - Mid-Autumn Festival project manager, Dao Huong Thon store said: "Each store now sells about 200 baked mooncakes per day, double compared to last week."

In Harbin, a century-old bakery also saw long lines of people lining up from the moment it opened. Most of the customers were looking to buy mooncake boxes as gifts.

"Since the store opened, 200 to 300 customers come every day, most of them asking to buy gift boxes," said Mr. Chen Jin - Laodingfeng store employee.

In Shanghai, many brands are also creative with unique shaped cakes, attracting young people to check-in and try. Consumer trends are also gradually shifting to products with less sugar, clean ingredients, meeting health needs.

Meanwhile, South Korea is preparing to celebrate Chuseok with an unprecedented consumer support package. The South Korean government announced it would release 172,000 tons of essential goods, 1.6 times more than usual, along with a 90 billion won discount program on items such as fruits and hanwoo beef. More than 2,700 farmer-to-consumer markets will operate nationwide to ensure reasonable prices and stimulate household spending.

The Ministry of Finance of South Korea emphasized that maintaining the economic recovery momentum needs to be materialized through practical support during the holidays. In particular, many historical sites in Seoul will be open to visitors for free from October 3 to 9, helping to spread the festive atmosphere.

This Mid-Autumn Festival, from Beijing to Seoul, products that bridge the gap between tradition and modernity both affirm cultural identity and reflect the vitality of the Asian consumer market.

Source: https://vtv.vn/trung-thu-thoi-bung-suc-mua-thi-truong-tieu-dung-chau-a-soi-dong-10025100108212983.htm