Da Nang builds policies for digital content creators

Da Nang City cooperates with KOLs, KOCs, and digital content creators to promote tourism, contributing to positioning Da Nang City as an inspirational destination in Asia.

Digital content creators from India and the Middle East experience SunWorld Ba Na Hills in October 2025. Photo: Nguyen Tu.

On October 14, the Da Nang Tourism Promotion Center said it has developed a policy to attract KOLs, KOCs (online influencers) and content creators to promote Da Nang tourism.

According to Ms. Nguyen Thi Hong Tham, Director of Da Nang Tourism Promotion Center, in the context of modern media shifting strongly to content created by creators, cooperation with KOLs, KOCs and content creators is considered an inevitable trend in tourism promotion.

Da Nang City proactively grasps that trend, aiming to bring Da Nang tourism image closer to domestic and foreign tourists, building Da Nang City into a destination for KOLs, KOCs and global content creators.

Accordingly, digital content creators are considered the new “image ambassadors” of Da Nang tourism, contributing to building a youthful, modern and internationally integrated destination brand.

According to the leader of the City Tourism Promotion Center, in recent times, Da Nang has continuously welcomed many KOLs, KOCs and international content creators from key markets such as Korea, Japan, China, Thailand, India, Malaysia, the Middle East, etc.

These influential people on the internet have accompanied Da Nang City in carrying out promotional campaigns, recording and creating thousands of videos and images that have spread strongly on TikTok, Instagram, YouTube and many other social networking platforms.

“More than just a tourist hub in the Central region, Da Nang is gradually becoming a destination for storytellers – a place where creators find inspiring landscapes, cultures and people to create and share with the world. The combination of modern tourism infrastructure, friendly environment and local openness has helped Da Nang affirm its position as a dynamic destination for the global creative community,” said Ms. Nguyen Thi Hong Tham.

The city's Tourism Promotion Center added that recently, more than 30 international digital content creators came to Da Nang for the event "Kreatorverse India & Middle East 2025".

This is one of the activities to concretize the policy of attracting KOLs and KOCs of Da Nang City, towards building a sustainable public-private partnership model between businesses, localities and the digital content creator community in tourism promotion, a method that is proving to be outstandingly effective in the modern media era.

Digital content creators visit the Han River and Dragon Bridge on a cruise ship. Photo: Nguyen Tu.

During the last days of September and early October, content creators from India and the Middle East had a journey to experience, exchange and create content at prominent destinations in Da Nang.

During the trip, digital content creators explored Da Nang's culture and cuisine, spreading authentic and vivid stories about the beauty, people and positive energy of Da Nang through social networks and social commerce platforms.

Experiencing the trip, Mr. Shivam Tyagi, Marketing Director of Klook India and Middle East said:    “Vietnam and Da Nang City have welcomed us with great warmth and professionalism. From the landscape, people to services, every element inspires creatives to tell the story of the beauty of this country. This is proof that Vietnam is becoming the center of tourism inspiration in Asia.”

Source: https://bvhttdl.gov.vn/da-nang-xay-dung-chinh-sach-cho-nha-sang-tao-noi-dung-so-20251015095810362.htm