The Police Football Tournament was a great success, the Vietnamese brand was spread strongly.

The 2025 ASEAN Police Football Tournament was a great success not only in terms of organization, but also in leaving a deep impression of a highly connected tournament, contributing to enhancing the image of Vietnam.

Organizing a tournament that not only focuses on the sporting aspect, but also takes care of many aspects to turn the event into a storytelling occasion about the national brand. The 2025 ASEAN Police-Police Open Tournament has told a success story about Vietnam, beyond the matches on the field.

Vietnam's image is promoted

At the 2025 Police Football Tournament, after a trip to Ha Long Bay, Coach Chayong Khumpiam of Thailand and many other guests were very excited about the majestic beauty of the famous tourist destination in Vietnam. The tournament organizers have contributed to promoting the image of Vietnam - a country rich in natural heritage and unique culture on the world tourism map.

The important event received special attention from leaders at all levels.

Photo: Dan Minh

In addition to the visit to Ha Long, the teams participating in the 2025 ASEAN Police Open are also well taken care of by the organizing committee. The team menus are designed to suit the cuisine and habits of each country. At the gala, the cultures of the participating countries are honored through performances in a skillful and harmonious way. The grand opening ceremony with a unique storytelling structure highlights the impression of Vietnamese culture and people.

Hang Day Stadium is splendid on the opening night of the 2025 ASEAN Police Football Tournament

Grand opening ceremony

Photo: Minh Dan

Vice President of T&T Group Do Vinh Quang emphasized that sports not only improve health and spirit but also contribute to spreading national pride and the image of a peaceful, dynamic, and hospitable Vietnam to international friends.

With the direction of the Ministry of Public Security and other ministries, along with the active and proactive participation of the private sector, in which the two main sponsors are SHB and T&T Group, the 2025 ASEAN Open Police Football Tournament has once again told a good story about Vietnam, to design another layer of depth in the overall architecture of the national brand. At the same time, this is also a testament to the effective cooperation between private enterprises and state agencies and organizations in socio-economic events.

The players played their best.

FIFA referees officiate the match

In addition to economic and cultural efforts, Vietnam has also had remarkable development in recent years: football. After 2018, Vietnamese football has reached many memorable milestones: the U.23 Vietnam team won the runner-up position for the first time at the 2018 AFC U-23 Championship, creating an earthquake with an impressive performance against top teams such as Qatar, Syria, Iraq and Uzbekistan. The Vietnam Olympic team also achieved a top 4 finish at the 2018 ASIAD, contributing to raising the position of Vietnamese football in the Asian arena.

Most importantly, the Vietnam national team was crowned champion of the AFF Cup 2018 after 10 years of waiting, marking the return of Vietnam as a major force in Southeast Asian football. In that common success, in addition to the successful management of sports workers and the Vietnam Football Federation, it is impossible not to mention the important role of businesses and individuals. Mr. Hien, Chairman of SHB, has made a great and comprehensive contribution to the successful period of Vietnamese football from 2018 to present, through strong and systematic investment in many aspects.

He is the owner and founder of the youth training system and two major clubs, Hanoi FC and SHB Da Nang, which have trained many key stars of the national team such as Quang Hai, Do Duy Manh, Van Hau, Hung Dung, Nguyen Thanh Chung... These players have made important contributions to historical achievements such as runner-up of the 2018 U.23 Asian Cup, champion of the 2018 AFF Cup, gold medal of the SEA Games in 2019 and 2021, as well as the championship of the 2024 AFF Cup.

The SHB Chairman also demonstrated his strategic vision by generously sponsoring and offering a 2 billion VND reward for the Vietnamese team to win the ASEAN Cup 2024 and, together with SHB, sponsoring the entire cost of hiring a private plane to carry 600 fans to Thailand to cheer on the team, creating great spiritual motivation for the players on away matches.

His perseverance, focus on long-term development and timeless vision for Vietnamese football contributed to building a solid foundation for the national team to achieve great success in the past decade. And it indirectly contributed to the overall success of the national brand for Vietnam in the past decade.

Source: https://thanhnien.vn/giai-bong-da-cong-an-canh-sat-thanh-cong-ruc-ro-thuong-hieu-viet-nam-duoc-lan-toa-manh-me-185250716101158949.htm