Hollywood fears risks from OpenAI's video-generating app Sora

Hollywood's top talent agency CAA warns that misuse of new technology could pose serious risks beyond the entertainment and media industry.

On October 9, Hollywood's leading talent management company CAA said that artists face significant risks due to the artificial intelligence (AI) video creation application called Sora by technology company OpenAI.

CAA was founded in 1975, headquartered in Los Angeles, USA, representing thousands of actors, directors, musical artists and athletes.

According to CAA, OpenAI and its partners should understand that human beings, writers, artists, actors, directors, producers, musicians and athletes deserve to be recognized and compensated for their creative work.

The CAA said control, use and remuneration were “fundamental rights” for creatives, and warned that misuse of new technology could pose serious risks beyond the entertainment and media industries.

CAA said it is open to hearing OpenAI's solutions to this problem and is currently working with intellectual property businesses, creative industry associations and federations, as well as legislators and policymakers to address this challenge.

OpenAI has not yet commented on the above information. Sora was launched in September in the US and Canada, allowing users to create and share short videos from copyrighted content on social media-like news feeds.

This application quickly became popular.

CEO Sam Altman said OpenAI will soon introduce controls that will allow content rights holders — from TV studios to movie studios — to decide how their characters are used on Sora, and plans to share revenue with those who allow their work to be used.

However, to date, at least one major film studio – Disney – has refused to allow its content to be used on this platform./.

(TTXVN/Vietnam+)

Source: https://www.vietnamplus.vn/hollywood-lo-ngai-rui-ro-tu-ung-dung-tao-video-sora-cua-openai-post1069290.vnp