According to sources from Korea, the launch date of Samsung XR Project Moohan has been postponed from September 29 to October 22, marking a new strategic step of the Korean technology giant in the virtual reality (XR) device race that is heating up every day.
Users in Korea will be the first to have access to this super product, with the pre-order period lasting from October 15 to 21. This will also be the first market to open for sale, before the product is officially distributed widely to international markets.
The "Project Moohan" project is expected to be Samsung's response to the strong rise of XR devices from Apple and Meta, marking the company's remarkable return to the field of virtual and augmented reality.
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Samsung XR Project Moohan is a collaboration between Samsung, Google and Qualcomm. |
Samsung's first XR glasses - "Project Moohan" is not just a simple hardware product, but also the result of a strategic combination between three technology "giants": Samsung, Google and Qualcomm.
The device will run on the all-new Android XR platform developed by Google, marking an important step forward for the Android ecosystem in the field of augmented reality. In terms of hardware, the XR glasses will be equipped with the Snapdragon XR2+ Gen 2 chip - Qualcomm's most powerful processor specifically for XR devices, promising a smooth experience, low latency and superior image processing capabilities.
This three-way collaboration is expected by the technology world to create a formidable counterweight to rivals like Apple Vision Pro, contributing to shaping the future of extended reality devices in the next decade.
According to leaked sources from Korea, this device will be sold in the domestic market with prices ranging from 2.5 million to 4 million won - equivalent to about 46.9 to 75 million VND. With this price, the product does not seem to be aimed at the majority but at the high-end user segment or developers in the early stages.
Samsung is also said to limit the initial shipment to around 100,000 units, and may adjust this number depending on market response.
The high pricing combined with controlled production shows that Samsung is adopting a strategy of "probing" the XR market, while strengthening its competitive position against formidable rivals such as Apple Vision Pro and Meta Quest.
Source: https://baoquocte.vn/lo-lich-trinh-ra-mat-kinh-thuc-te-ao-samsung-xr-project-moohan-329796.html
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