Brand had to apologize for inviting rapper Negav to promote, netizens still demanded boycott

A women's product brand has had to publicly apologize and remove all content related to rapper Negav after facing a wave of fierce criticism from the public.

Women's sanitary napkin brand angers audience by inviting Negav to participate in promotional campaign

Photo: FBNV

Recently, a sanitary napkin brand for women held a promotional campaign in Ho Chi Minh City, with the appearance of rapper Negav as a special guest. At the event, the male rapper performed and interacted with a large audience.

However, immediately after the image and information of Negav participating in the event spread on social networks, it caused fierce controversy. Many opinions said that it was "unacceptable" for a brand associated with the image of women to choose an artist who had been involved in many scandals. On social networks, thousands of comments expressed outrage related to this. Many opinions said that this brand had gone against the message of accompanying and honoring women that they pursued. Many audiences even declared that they would boycott the brand.

Brand apologizes for inviting rapper Negav to perform

Under pressure from public opinion, the brand has removed all images related to Negav on its fanpage. On the evening of August 17, through its official fanpage, the brand posted an apology to the audience "because the choice of guests at the recent event caused misunderstandings and was not in line with the community's expectations" and confirmed that there are currently no plans to choose any official representative for the brand.

This unit emphasized that, as a brand that accompanies and honors women, they always put the mental safety and values ​​of women as top priority and are committed to learning from profound experiences. They have reviewed the process of selecting guest artists for the following events.

However, the brand’s apology post has not been able to appease the anger of the audience. Many people have also declared that they will boycott the brand after the uproar.

Negav was a special guest on a product promotion for a women's product brand.

Photo: Screenshot

On the morning of August 18, the brand continued to post a "supplemental announcement" from the company's leadership, apologizing to the community for "the frustration and disappointment caused by the recent event." In the post, the brand admitted that the choice of guests was not consistent with the values ​​that the brand has always pursued: Honoring and protecting women.

"We regret that we did not control the selection of artists well, allowing the personal feelings of a team member to influence the decision. This is a serious shortcoming and we accept full responsibility. We are currently reviewing and applying strict disciplinary measures to the individuals involved, in accordance with company regulations... The artists who appeared at our events were only guests, not representatives of the brand," the announcement said.

Despite the brand’s repeated apologies and commitment to reform, the backlash from the audience has yet to subside. On social media, many people continue to express their outrage and declare they are turning their backs on the brand.

In October 2024, rapper Negav faced a wave of criticism for his statements related to education. His series of scandals started with the statement "Mom, do you think it's right? Do you think it's right for me to drop out of school?" at the concert Anh trai say hi. Since then, his past scandals have been "dug up" one by one. Netizens were outraged when they discovered that the male rapper had created and managed a Facebook group called "wet tissues". This group was created in 2020 and often shared offensive and vulgar content. In addition, Negav's image in the public eye became even worse when he was "exposed" for his rude comments and remarks about his seniors, which were discriminatory towards regions... on social networks in the past.

Negav later apologized for his sensitive posts, which contained many inappropriate content in the past. However, his apology did not calm the wave of public outrage. The incident forced the rapper to choose to "hide" for a while.

Source: https://thanhnien.vn/nhan-hang-phai-xin-loi-vi-moi-rapper-negav-quang-ba-dan-mang-van-doi-tay-chay-185250818114332779.htm