Developing Vietnamese art in the context of globalization

On October 14, the Vietnam Institute of Culture, Arts, Sports and Tourism (Ministry of Culture, Sports and Tourism) coordinated with the People's Committee of Cua Nam Ward (Hanoi) to organize an international conference with the theme "Art development in the context of globalization and digital transformation: International experience and lessons for Vietnam".

Overview of the workshop.

The workshop took place within the framework of the National Science Project "Development of Arts in Vietnam to 2030, vision to 2045" chaired by Minister of Culture, Sports and Tourism Nguyen Van Hung. This is an important forum, bringing together experts, researchers, artists, managers at home and abroad, to exchange international experiences, analyze trends and propose solutions to promote the development of Vietnamese arts in the coming time.

The organizers shared: Art is a broad field, strongly affected by economic, political and social changes both domestically and internationally. In recent decades, art development in Vietnam has achieved many positive results: The ecosystem of activities is increasingly rich; the quality of creation is improved; the subjects participating in creation are diverse; the public's opportunities to access and enjoy art are expanded; the art market is initially formed and developed.

The workshop focused on solutions for art development in the context of globalization.

However, in the context of rapid globalization and digital transformation, the art sector is facing both opportunities and challenges. The development of art today requires both inheriting traditional values ​​and absorbing contemporary trends, taking advantage of technological power and international integration. At the same time, with Vietnam implementing the Cultural Development Strategy to 2030, research and exchange of international experiences on art development are becoming more practical and urgent.

The workshop was organized with the aim of identifying and clarifying trends and factors affecting the development of art in the context of globalization and digital transformation; comparing international contexts and experiences with Vietnam's reality; identifying applicable lessons; and proposing solutions and initiatives to promote the sustainable development of Vietnamese art.

Professor, Dr. Tu Thi Loan presented a paper.

The event attracted the participation of more than 40 scientists, experts, domestic and foreign artists, representatives of research institutes, universities, and many artists and cultural managers. With major topics focusing on analyzing international experiences in art development in the context of globalization and digital transformation and solutions and initiatives to promote Vietnamese art in the coming period.

Professor, Dr. Tu Thi Loan (Vietnam Institute of Culture, Arts, Sports and Tourism) emphasized: In the context of globalization and the 4.0 Industrial Revolution, digital transformation has become an inevitable trend, having a profound impact on all areas of social life, including art.

The digital space opens up new forms of expression, helping art transcend geographical and temporal boundaries, while creating opportunities for artists to reach a global audience and create continuously. Vietnam needs to study international models and apply them appropriately to build a strong and sustainable digital art ecosystem.

Professor, Dr. Tu Thi Loan summarized outstanding groups of experiences from Japan, Korea, UK and China with the following contents: Integrating culture and technology; private orientation ; developing open cultural data; training digital skills for creative people; applying new technology in preservation and creation; bringing art into the national creative economic strategy.

The issue of shaping the creative ecosystem is hotly discussed.

In his contribution to the conference, Professor, Dr. Dao Manh Hung pointed out the importance of management and education: The 4.0 revolution with its speed and large scale requires cultural and artistic management agencies to research and propose new appropriate mechanisms and policies so that the performing arts and cinema can develop strongly without being left behind. We need to respect intellectual property rights, distinguish between artists' creativity and technology applications, and invest in education and training of technology skills for young artists.

Professor, Dr. Truong Quoc Binh emphasized the industrial and cultural value. According to him, in the context of globalization and digital transformation, art is both a creative product of cultural and spiritual nature and will become an industry, contributing to economic growth, promoting the national image and promoting international exchange. Vietnam needs to take advantage of its traditional art treasures, combined with modern technology, to create internationally competitive contemporary art products.

Korean experts contribute ideas at the workshop.

The presentations and opinions at the workshop also focused on analyzing international experiences from Japan, Korea, China and the UK in integrating digital technology with art. Lessons learned for Vietnam include: Building a national strategy on digital culture and digital art, connecting the arts with technology, media, education and tourism; establishing a specialized agency or fund to support digital art; investing in open cultural data infrastructure; training and improving digital capacity for artists and managers, implementing digital skills programs in art schools.

In addition, it is necessary to perfect the legal framework and protect intellectual property rights, apply blockchain technology, and manage open data to protect copyright; promote Vietnamese cultural identity, combine tradition with innovation in the digital environment to create a difference on the international cultural map.

The workshop affirmed that digital transformation in the arts sector brings opportunities but also challenges in terms of policies, institutions and management capacity. For sustainable development, Vietnam needs to build a synchronous digital arts ecosystem, from investment in technology infrastructure, training creative human resources, copyright protection, to support mechanisms for innovation and cultural startups.

The opinions contributed at the workshop contributed to shaping the direction of Vietnamese art development in the coming time, while also suggesting opportunities for international connection, promoting national cultural identity, and creating conditions for artists to access new technology, improving the creative quality and social value of art.

The international conference "Art Development in the Context of Globalization and Digital Transformation" has opened a practical and scientific forum to exchange international experiences, analyze trends and propose solutions for developing Vietnamese art in the coming time. Learning from international experiences, combined with the national strategy on culture and digital art, will help Vietnam promote its own identity, enhance artistic values, and effectively integrate into the global cultural flow.

THUY PHUONG

Source: https://nhandan.vn/phat-trien-nghe-thuat-viet-nam-trong-boi-canh-toan-cau-hoa-post915251.html