Impresses with its balanced and refreshing taste

Recently, Saigon Beer - Alcohol - Beverage Corporation ( Sabeco ) has just announced a new mark at the World Beer Awards 2024 when all four Lager beer product lines achieved high positions.

Among them, Saigon Export Premium and Saigon Special won silver prizes, while Lac Viet and Saigon Export received gold prizes. Most impressively, Lac Viet was awarded the title of “ World’s Best Light Lager” when compared to other competitors in the beer category with alcohol content from 2.6 to 4.5%.

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The World Beer Awards 2024 celebrates exceptional beers from around the world. This year, thousands of products were entered into the awards. Despite being in a highly competitive group, Sabeco’s Lac Viet Beer impressed the judges with its balanced and refreshing taste.

Mr. Lam Du An - Deputy General Director in charge of Engineering - Production of Sabeco - emphasized, "This award is a testament to the hard work and continuous dedication of the entire Sabeco team. It shows our steadfast commitment to creating delicious world-class beer for customers."

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According to experts, Sabeco beers are recognized for their superior brewing skills. With carefully selected ingredients and advanced techniques, Sabeco beers offer an attractive balance between the mild bitterness of hops and the sweetness of barley. Therefore, Sabeco beers are the ideal choice for beer lovers who are looking for a light yet flavorful experience.

The World Beer Awards jury consists of prestigious experts in the industry. The award demonstrates the expertise of Sabeco's brewers in brewing beer, creating quality products. At the same time, the award also affirms the growing influence of Vietnamese beer products in the world beer market.

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“We continue to aim to produce quality beer, always upholding Vietnam’s unique cultural heritage, while creating new standards in the world. Our investment in product research and development, combined with our deep passion for producing quality beer, will help us maintain our leading position in the industry,” said Lester Tan, General Director of Sabeco.

Constantly striving, constantly improving products

Before the World Beer Awards, the quality of Sabeco's beer products had been recognized through many prestigious assessments and awards such as IBA, IBC, AIBA. In 2023, Sabeco beer achieved a "hattrick" of 8 prestigious certifications from the World Beer Championship, organized by the Beverage Testing Institute (BTI).

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Recently, in June 2024, Kantar's Vietnam Brand Footprint 2024 report also recorded Saigon Beer brand as the Top 2 most purchased beverage brand in Rural Vietnam in 2023. This is also the 7th year Sabeco has been listed in the top 5 of this ranking.

Overcoming the difficulties during the Covid social distancing period and inflation, Saigon Beer has made a breakthrough by increasing 9 places to enter the top 10 most chosen brands in the beverage industry in urban areas of 4 main cities with an impressive growth of 57.5% in the number of purchase occasions and 30.4% in the rate of purchasing households.

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According to Kantar, to achieve the above achievements, Saigon Beer has constantly strived to improve its products, innovate its image, and enhance the customer experience. At the same time, Kantar also recognized Sabeco's efforts in its strong transformation, its willingness to change while still maintaining the unique identity of a Vietnamese brand.

Since 2019, Sabeco has continuously relaunched familiar products such as Saigon Special, Saigon Export beer and Saigon Lager beer. New product lines have also been launched such as Lac Viet beer, Saigon Chill beer and 333 Pilsner. …

Thanh Truc