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Samsung chia sẻ về tầm nhìn AI tại CES 2024

Báo Sài Gòn Giải phóngBáo Sài Gòn Giải phóng09/01/2024


During its CES 2024 press conference, Samsung Electronics collaborated with several key partners to outline the technology behind this vision and how AI will be applied to new products and services to make life easier.

Samsung Electronics has collaborated with many important partners to shape future technology.
Samsung Electronics has collaborated with many important partners to shape future technology.

Jong-Hee (JH) Han, Vice President, CEO and Head of Device Experience (DX) at Samsung, opened the press conference by describing how AI supports connected technologies to improve people’s daily lives with minimal intervention while operating “in the background.” The strategy he and his team are focusing on AI’s role in enhancing connected experiences in simple and useful ways. Throughout the press conference, Samsung introduced a range of products and services aimed at achieving these goals.

For example, the Samsung Neo QLED 8K QN900D TV features the most advanced AI Processor – NQ8 AI Gen 3, which is equipped with 8 times more AI neural networks and 2 times faster NPU than its predecessor. Thanks to the NQ8 AI Gen 3 processor, the Samsung Neo QLED 8K automatically upscales low-resolution content to 8K for users to have a high-quality viewing experience and sharp, fast-moving images through AI Motion Enhancer Pro.

To meet the various needs of users, Samsung also provides features that support people with disabilities. The sign language feature on the Samsung Neo QLED can be easily controlled by gestures, which is especially beneficial for people with hearing impairments. In addition, the Audio Subtitle feature converts text subtitles into instant speech, which will effectively support people with visual impairments.

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Samsung also brought significant improvements to Ballie, the mobile AI robot first introduced at CES 2020. Ballie has now been upgraded to become an AI companion that can interact with other smart devices to provide customized services, such as multitasking, projecting images and videos onto walls, thereby helping users easily monitor important daily information such as the weather or other relevant content anytime, anywhere.

To enhance the kitchen space and food preservation experience, Samsung launched the Bespoke 4-Door Flex Refrigerator with AI Family Hub. This refrigerator has a 32-inch screen and a new AI Vision Inside feature, which uses an internal camera to recognize up to 33 different types of food placed in and taken out of the refrigerator, or suggest recipes based on available ingredients. Users can also set an “expiration date” on the Bespoke 4-Door Flex Refrigerator via the AI ​​Family Hub screen, allowing the refrigerator to send notifications when food is about to expire….

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Samsung’s AI technology extends beyond just kitchen appliances. The new All-in-One Washer Dryer – Bespoke AI Laundry Combo™ – features an AI Hub, a 7-inch LCD screen that acts as an intuitive control center to manage laundry, providing a simple washing and drying experience for users. The appliance personalizes the washing and drying cycles by learning the user’s habits and using machine learning to recommend optimal cycles.

Meanwhile, Samsung’s upcoming vacuum and mop robot, the Bespoke Jet Bot Combo, uses AI technology to provide a more efficient and convenient cleaning experience. With upgraded AI Object Recognition from its previous robot vacuum, the device can distinguish more objects and detect more stains and spaces.

Continuously improving PC capabilities, Samsung has partnered with Microsoft to create completely new seamless connected experiences. Now, these experiences are further enhanced with new connectivity features that make the Galaxy Book4 series smoother, smarter and more convenient, reinforcing the commitment between Samsung and Microsoft to providing the best PC experience for users. Using intelligent and intuitive AI technology, Microsoft Copilot connects the Galaxy Book4 series with Samsung Galaxy smartphones, helping the devices work together seamlessly, giving the feeling of using only one device. Microsoft Copilot can find, read or summarize text messages from the user's Galaxy smartphone, or even automatically create and send messages from the PC on the user's behalf.

At the same time, Samsung also introduced a series of other AI-based devices and technology solutions. Mr. Han emphasized: “With the emergence of AI, smarter and more optimized experiences will shape our lifestyles. Samsung's diverse portfolio of powerful devices, along with the pursuit of open collaboration, will bring AI and hyper-connectivity to everyone.”

KIM THANH



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