Ninh Binh OCOP products: Striving to reach international standards

After the merger, Ninh Binh province continues to affirm its new position on the OCOP map of Vietnam with many high-quality typical products, reaching out to the international market. Strong steps in building and developing OCOP products not only open up opportunities to increase income for rural people but also contribute to building a sustainable, modern, and unique new rural area (NTM).

The 5-star OCOP product "Rươi field ecological rice" of Toan Xuan Company Limited (Van Thang commune) attracted the attention of many tourists and international experts when visiting the booth.

In September 2025, at the 8th Asian Organic Conference co-organized by the Asian Federation of Organic Agriculture Movements (IFOAM-Organics), the Vietnam Organic Agriculture Association (VOAA) and the People's Committee of Ninh Binh province, Ninh Binh province's booth left a deep impression with many typical OCOP products.

On an area of ​​about 25 square meters, 40 products of 18 OCOP entities in localities in the province were displayed and introduced. Products belonging to processed food groups such as rice, sweet soup, vermicelli, glass noodles, dried fruits; handicraft groups including silk, ceramics, etc. attracted many tourists and agricultural experts to visit, learn and choose to buy.

At this forum, Toan Xuan Company Limited, Van Thang Commune, made a particularly good impression when introducing the product "Rươi field ecological rice". The national 5-star OCOP product "Rươi field ecological rice" is produced from the ST25 rice variety, the world's best rice, and is produced entirely according to organic processes. This is not only the pride of the enterprise but also a vivid proof of the capacity to develop Ninh Binh OCOP products capable of reaching the international level.

Also here, Minh Duc Herbal Medicine Company Limited, Nam Xang Commune introduced the product "Freeze-dried Cordyceps" along with many combined products such as: Cordyceps tea, Cordyceps soaked in honey... which were visited by many international visitors to learn more and choose to buy.

Many international delegates from India, Indonesia, Malaysia... highly appreciated the quality and modern packaging design of Ninh Binh OCOP products. Mr. Shaikh Tanveer Hossain, a leading expert on sustainable agriculture, commented: "Ninh Binh OCOP products are all of good quality, modern design, labels, and meet standards. Some products are competitive enough with similar products on the international market."

Not only introducing products, the province's product display booths within the framework of the 8th Asian Organic Conference also combined with video screenings promoting new rural areas, demonstrations of traditional crafts: weaving, silk, pottery, hand-knitting and organizing tasting sessions of OCOP products: tea, coffee, cakes, dried fruits... creating a lively and attractive experience for visitors.

According to Mr. Nguyen Minh Tien, Director of the Vietnam Agricultural Trade Promotion Center, the Vietnam OCOP Program in general and Ninh Binh province in particular are promoting trade promotion, diversifying consumption channels from supermarkets, fairs, OCOP points of sale, tourism - gifts - events to e-commerce on Amazon, Alibaba, Shopee, TikTok... This is the inevitable direction for Ninh Binh OCOP products to conquer the global market.

Comrade Le Hong Duc, Chief of the Provincial New Rural Development Coordination Office, said: After more than 6 years of active, systematic, scientific and effective implementation, the OCOP Program of Ninh Binh province has achieved many important results and has been recognized by international friends. On July 16, 2025, a high-level delegation of the Agriculture sector from 23 African, Asia-Pacific and Middle East countries and the Food and Agriculture Organization of the United Nations (FAO) came to Ninh Binh to visit the OCOP model.

The delegation visited Sinh Duoc Cooperative (Tay Hoa Lu ward) with natural medicinal products such as: Soap, foot bath salt, medicinal tea - a typical model combining indigenous knowledge with modern technology; visited and learned at Huu Nghi Restaurant - a connection point of nearly 200 local specialties with tourists; Tam Coc rice fields - a model combining agricultural production with tourism, preserving the landscape of Trang An heritage site.

The FAO representative highly appreciated Ninh Binh's development of OCOP products associated with culture, beliefs, tourism and conservation. Mr. Godfrey Magwenzi, Deputy Director General of FAO affirmed: "Ninh Binh OCOP products clearly reflect local identity and are internationally competitive. This is a model worth learning and replicating."

After more than 6 years of drastic implementation, up to now, Ninh Binh province has 980 OCOP products with 3 stars or more, of which more than 80% are food groups. Notably, Ninh Binh is the province with the first 5-star OCOP product in the country in the field of rural tourism. This is an important foundation and basis for our province to continue to encourage entities to build higher quality products, reaching out to the international market to increase product value, create more jobs and income for farmers.

Recent international events have shown that Ninh Binh OCOP products are not only local products but have become a global story. From "Rươi Field Ecological Rice", "Tam Coc Field" to e-commerce booths, Ninh Binh OCOP products are gradually reaching out to the world, bringing the quintessence of heaven and earth and the ingenuity and talent of the people of the homeland. In the new context after the merger, with new space and space, along with the support of the government, the dynamism of businesses, cooperatives, people, and at the same time the support of FAO and the international community, Ninh Binh has enough foundation to continue to develop more 5-star OCOP products, contributing to building advanced and exemplary new rural areas, improving people's lives and Vietnam's position on the global OCOP map.

OCOP Ninh Binh is asserting its strong momentum with quality products, bearing local identity to reach the international market. This is not only an economic success but also a cultural pride, a motivation for the subjects to continue to strive to build new OCOP products of international quality.

Article and photos: Van Dai - Manh Hung

Source: https://baoninhbinh.org.vn/san-pham-ocop-ninh-binh-no-luc-vuon-tam-quoc-te-251007093551323.html