SmartBI: Solution to transform advertising data into valuable resources

(Dan Tri) - SmartBI for Ads was born to provide an optimal cost solution for advertising, turning data into a valuable resource that can be measured and exploited in the long term.

In the digital age, spending on online advertising (Ads) has become an inevitable investment for many businesses. However, many businesses face a paradox when billions of dollars are spent every day, but the value gained from data is often forgotten, fragmented and difficult to exploit.

Challenges for managers

For most businesses, running multi-channel advertising (Facebook, Google, TikTok, e-commerce platforms) is facing three major challenges.

Fragmented data: Reporting from each platform only provides individual reports, making it difficult to get a complete picture. This causes marketing teams to spend hours, even days, manually aggregating disparate numbers.

Delayed and Error-prone Reporting: Manual compilation is not only time-consuming but also prone to errors, leading to unnecessary losses when problems are not detected in time.

Decide on intermediate KPIs: Metrics like likes, reach, or cost per message are important, but they don't reflect the big picture of actual business performance like revenue, number of orders, or quality leads.

These problems turn advertising campaigns into short-term "expenditures" instead of long-term strategic investments for the company.

SmartBI for Ads: Redefining the Value of Advertising Data

Developed by Metric.vn, a smart data aggregation and mining platform, SmartBI for Ads is a solution to manage and optimize advertising effectiveness by solving the above problems.

With SmartBI, advertising data is not just a bunch of numbers, but is linked and analyzed to become a valuable source of information. Through that, businesses can seamlessly track the journey from each advertising spend to how many interactions, how many leads are generated and ultimately how much actual revenue is generated.

According to many experts, the centralization and intelligent exploitation of advertising data can create a certain potential for business development. This means that businesses are not only spending money on advertising, but are accumulating value and building sustainable competitive advantages from their own data.

The power of Vietnam's technology platform

The difference of SmartBI for Ads is not only in the features, but also in the position of the core technology platform that has been certified by the market and state agencies.

The Metric Enterprise platform, the heart of SmartBI, has received many awards such as: Silver Award - Make in Vietnam Digital Technology Product organized by the Ministry of Information and Communications (now the Ministry of Science and Technology); Vietnam Talent Award - Vietnam's leading technology award organized by Dan Tri newspaper.

With the ability to process 1,500 billion data points per day and serving many big brands such as Panasonic, Lock&Lock, Thegioididong, Doppelherz, Kangaroo..., SmartBI for Ads ensures stable, accurate and safe operation for all business sizes.

Instant optimization, long-term growth

By linking real business KPIs (sales, customers, orders) to advertising reports, SmartBI for Ads helps managers make faster and more accurate decisions.

SmartBI for Ads representatives said that intelligent automation features allow to automatically turn off underperforming campaigns, duplicate potential content or send instant alerts, helping to save 10-30% of advertising costs and reduce manual operation time by 30%.

“The shift from an advertising spending mindset to investing in data assets will be a strategic move. It will not only help optimize short-term efficiency but also build a solid foundation for sustainable growth in the future,” said a representative of SmartBI for Ads.

To learn more about how to turn advertising data into a strategic asset and drive sustainable growth, businesses can visit the official website: https://smartbi.vn/.

Source: https://dantri.com.vn/cong-nghe/smartbi-giai-phap-chuyen-hoa-du-lieu-quang-cao-thanh-nguon-luc-gia-tri-20251007085213354.htm