With the goal of welcoming 8.5 million international visitors, Ho Chi Minh City has identified the US market as a key destination to attract high-quality tourists, especially MICE (meetings, incentives, events) and luxury tourism.
Therefore, participating in IMEX America 2025, the Vietnam-Ho Chi Minh City Tourism Promotion Program in the United States in 2025 contributes to promoting, connecting, attracting international visitors and investment as well as learning global tourism management and business experiences; thereby enhancing the position of Ho Chi Minh City tourism on the world map.
The program has two key events: organizing a Vietnam-Ho Chi Minh City tourism booth at IMEX America 2025 and organizing a seminar to introduce Vietnam-Ho Chi Minh City tourism in Los Angeles.
The contents of participating in activities within the framework of the Vietnam-Ho Chi Minh City tourism promotion program at the IMEX America 2025 Fair include: Participating in and organizing a Vietnam-Ho Chi Minh City tourism booth at the IMEX America 2025 Fair from October 7 to 9, 2025 in Las Vegas - USA.
Participating units have implemented B2B trade connection activities, introduced new products, with the participation of leading tourism businesses and strategic partners of Ho Chi Minh City's tourism industry.
In addition, Vietnam Airlines will accompany the delegation at IMEX America 2025. The presence of Vietnam Airlines affirms the synchronous coordination between the government, businesses and aviation in promoting the image of Ho Chi Minh City, while improving the capacity to attract high-quality international tourists.
Promotional activities for Ho Chi Minh City’s culture and tourism image are carried out through video clips, new publications, and Ho Chi Minh City tourism promotion items (cloth bags for publications, passport covers, etc.) exclusively for the US market. In addition, there is the participation of artisans making to he figurines to increase interaction and attract international visitors.
In addition, the Ho Chi Minh City delegation worked with representatives in the United States of EVA Air, China Airlines, Starlux, and buyer groups from large corporations such as IHG, Wynn Resorts, Global DMC Partner, Caesars Entertainment, HelmsBriscoe US. This is an important opportunity to promote, connect, expand strategic cooperation, and attract visitors and investors to Ho Chi Minh City.
Meanwhile, on October 10, the Ho Chi Minh City Department of Tourism organized a seminar introducing Vietnam-Ho Chi Minh City tourism in Los Angeles. This event is an important forum to meet, work and connect B2B with leading travel corporations in California such as Goway Travel, AMA Waterways, Ritz Tours, WJ Global Inc, Uniworld River Cruise, etc.
The main purpose of the workshop is to understand the needs of US visitors, propose cooperation programs to develop new tourism products and invite partners. This is an important opportunity to find strategic partners, invite quality buyers from the US market to participate in ITE HCMC 2026, contributing to expanding the international customer network.
Source: https://nhandan.vn/thanh-pho-ho-chi-minh-xuc-tien-du-lich-tai-hoa-ky-post915279.html
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