Diversifying experiences - a new trend in the financial industry
In today's fast-paced life, service experiences that bring spiritual value are increasingly expected by customers. From a purely spending role, modern financial products are shifting towards providing comprehensive experiences, diversifying the customer experience.
Specifically, a PwC survey (2024) noted that Asia- Pacific consumers prioritize services that integrate emotional value beyond financial benefits. Meanwhile, a new FICO survey indicates that 88% of respondents said customer experience is equally or more important than a bank’s products.
Grasping this trend, SeABank cooperated with singer My Tam to issue Visa SeASoul 2in1 card with the spirit of "True gratitude". Integrating three core values: financial utility, emotional experience and community contribution, SeASoul card offers financial solutions combined with entertainment suitable for the diverse and meaningful lifestyle of today's customers.

SeASoul - creating a multidimensional financial experience
The SeASoul 2in1 Visa Card represents SeABank's pioneering vision in realizing the trend of diversified finance, taking the product beyond the role of simple payment. Through three core values "An Tam - Tam Giao - Tam Lanh", the card brings a comprehensive experience journey, from flexible financial incentives, cultural connection through music to meaningful contributions to the community.
Tam An aims to meet the diverse spending needs of customers. Therefore, the SeASoul card is designed to be multi-functional and has the outstanding features of both a debit card and a credit card. In addition, the card also offers many attractive financial incentives, specifically: cardholders receive a 15% refund for entertainment platforms (mytammusic.com, Spotify, Netflix, YouTube), 1% in the fields of cuisine, travel, culture, arts, entertainment and 0.2% for all other transactions. In addition, cardholders are free to set up 3-month installment transactions (unlimited number of installment transfers) and refund the beautiful account number structure with 10 numbers ending in 1601 according to My Tam's date of birth.

While Tam An brings a “party” of financial privileges, Tam Giao opens up a space for emotional connection for customers. Cardholders have the opportunity to own an exclusively designed gift set, receive free concert tickets, early ticket purchase privileges or participate in private events with singer My Tam. The unique NFC technology on the card allows you to enjoy the hits of the “Brown-haired Nightingale” with just one touch of your phone, bringing you moments of inspiring artistic enjoyment.

Closing the picture of multi-layered financial privileges and connections that Tam An and Tam Giao open up, Tam Lanh is the highlight that helps cardholders nurture good emotions and spread humanistic values to the community. For each newly opened and activated Visa SeASoul 2in1 card, SeABank contributes 3,000 VND to the SeABank/MT Foundation charity fund to spread love and join hands with the community.
Continuing the journey of creating a multi-dimensional financial experience, SeABank affirms its commitment to accompany customers through the message "Complete gratitude, sincere connection".
Ms. Le Thu Thuy - Vice Chairwoman of the Board of Directors of SeABank said: "SeABank believes that a modern financial product does not stop at meeting spending needs, but needs to come from the "heart" to touch the emotions of customers. We hope that accompanying singer My Tam - an artist who always looks towards the community will create resonance in the journey of spreading human values to customers".

The SeASoul 2in1 Visa Card is an exclusive product of SeABank, Visa and singer My Tam, providing a financial experience associated with emotional value. The card is issued in two forms: virtual card and physical card. Interested customers can register to open a virtual card on the SeAMobile application or contact the call center and transaction points of SeABank to open a card. As soon as they register, users will receive a welcome gift and special offers throughout the usage process. |
Le Thanh
Source: https://vietnamnet.vn/the-seasoul-2in1-giai-phap-tai-chinh-da-dang-tu-seabank-2453490.html
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