Vietnam Prosperity Joint Stock Commercial Bank ( VPBank ) officially launched the limited edition VPBank Step Up Mastercard One Piece credit card. With this move, VPBank becomes the pioneer bank to open a new direction in combining finance and culture - entertainment, especially with the Anime fan community in Vietnam.
In recent years, the influence of the anime genre has become increasingly strong, even being considered a driving force for economic and cultural growth. The increase in popularity of this genre is especially concentrated in the Gen Z and Gen Alpha groups, accounting for 42% of this demographic group. According to Advertising Vietnam's forecast, by 2030, the anime market size will increase by about 148% compared to 2025.
Unique design - Distinctive personality
Inspired by the journey to conquer the treasure of the Straw Hat pirates in the animated film One Piece, VPBank Step Up Mastercard One Piece credit card has a unique design with images of famous characters such as Captain Luffy, swordsman Zoro, navigator Nami, gunner Usopp, chef Sanji, doctor Chopper. Each character has a distinct personality, bringing positive life values such as loyalty, steadfastness, intelligence and kindness.
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Card design is not only an aesthetic choice but also a way for users to express their personal identity, passion for pop culture and positive spirit. In the context of the young generation increasingly emphasizing personalization and unique experiences, owning a card with the image of their favorite character is not simply a payment tool but also a lifestyle statement - a way to affirm "the self" in modern life.
VPBank representative said that VPBank has cooperated with One Piece - a globally famous Japanese anime brand to create a product with different values, no duplication and targeting the young customer segment. This product is also a testament to the strategy of building a card ecosystem with 3 spending pillars including shopping, travel experience and self-care and development that this bank has announced.
“This is the first time VPBank has launched a financial product associated with an anime brand, opening up a unique combination of finance, lifestyle and entertainment culture. This product opens up a new direction in approaching and building strong relationships with a generation of young, dynamic customers who love creativity and uniqueness,” said the representative.
Customers can easily register to open a card and choose their favorite character right on the VPBank NEO app.
Outstanding Offers - Smart Spending
In addition to the outstanding card design, VPBank Step Up Mastercard One Piece also offers a series of attractive features and many outstanding incentives. In order to satisfy the collection value and exclusive experience, in the first phase of launching, VPBank will give a limited edition One Piece | VPBank copyright gift set to customers who open a card and spend enough 3 million VND within the first 30 days after opening the card.
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This limited edition gift set includes: One Piece style bag, One Piece patterned silk scarf, Straw Hat character magnetic battery pack, One Piece card wallet, One Piece Mica model. This limited edition gift set not only brings an exclusive experience but also becomes a valuable consumer - collectible product for One Piece fans. This is something that few banks in Vietnam can provide.
In addition, customers also receive many attractive incentives when spending. Accordingly, VPBank refunds up to 15% when spending online, up to 1.5 million VND per statement period. For dining spending transactions, the bank refunds 4%, up to 200,000 VND per statement period. For other transactions, the bank refunds 0.1% without limit.
For international spending, VPBank Step Up Mastercard One Piece is also very attractive to users because of its competitive foreign currency conversion fee, only 3% of the transaction value.
In particular, the bank also launched welcome gift programs for new members such as an immediate refund of VND 400,000 when the cardholder makes at least 3 transactions with a total spending of VND 2 million within the first 30 days of opening the card. VPBank also applies an annual fee waiver policy for customers who satisfy the bank's conditions.
With a unique combination of finance and culture, VPBank Step Up Mastercard One Piece credit card is not only a new step in the strategy of personalizing banking products but also a testament to the pioneering spirit, creativity and the ability to deeply connect with the young generation of customers - those who are shaping modern consumption trends in Vietnam. With exclusive design and attractive incentives, this product promises to become a "fever" in the One Piece fan community and a financial option worth considering for the young generation who love the difference.
For more details, please visit https://onepiece.vpbank.com.vn
Source: https://daibieunhandan.vn/ra-mat-the-tin-dung-vpbank-one-piece-ket-hop-tai-chinh-va-van-hoa-giai-tri-10390444.html
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