Deputy Minister Ho An Phong: People come to the 2025 Autumn Fair not only to experience shopping but also to enjoy culture.

Deputy Minister of Culture, Sports and Tourism Ho An Phong said that people coming to the 2025 Autumn Fair can not only experience shopping but also enjoy culture.

On the afternoon of October 14, at the press conference announcing information about the 2025 Autumn Fair with the theme "Connecting people with production and business", answering questions from reporters about cultural, artistic and tourism promotion activities organized within the framework of the Fair, Deputy Minister of Culture, Sports and Tourism Ho An Phong - Deputy Head of the Steering Committee, Deputy Head of the Organizing Committee of the 2025 Autumn Fair said that at the 2025 Autumn Fair, the Ministry of Culture, Sports and Tourism will organize the "Quintessence of Vietnamese Culture" Zone to promote trade, connect supply and demand, stimulate domestic consumption, support businesses to expand export markets, develop brands, products and services of Vietnam's cultural industry.

Press conference to announce information about the 2025 Fall Fair with the theme "Connecting people with production and business",

According to Deputy Minister Ho An Phong, developing the cultural industry and entertainment industry is a common trend in the world . In Vietnam, cultural industries have great potential for development. Currently, cultural industries in Vietnam have contributed more than 4% of the country's GDP, and the goal is to contribute more than 7% of GDP by 2025.

Bringing cultural industries into the fair will help develop the market, creating attraction for the fair to become a major attraction. People come to the fair not only to experience shopping but also to enjoy culture.

At the Autumn Fair, the Ministry of Culture, Sports and Tourism will organize trade activities, promote and advertise products and services in a professional manner to promote market development for cultural industry products. Organize cultural, artistic, information and communication activities to promote the fair, attract customers, contribute to strengthening cooperation, signing trade agreements, developing brands, products and services of cultural industries.

Specifically, the "Quintessence of Vietnamese Culture" area will have 7 booths. Software and game booths with activities of organizing eSports tournaments, experiencing new games, interacting with the gaming community, receiving gifts to promote trade, providing popular game service packages, high-end games to serve the needs of players; business trading activities.

Publishing booth with activities: book exchange and sale designed as a "book festival" to honor reading culture and closely connect readers, authors, and publishers; Book Cafe space is a place to meet, sign and sell books at preferential prices.

The cinema booth will organize exchanges with film crews; arrange booths to introduce and sell cinema products and items; trade souvenirs inspired by many Vietnamese films. There is also a movie screening space (on the 3rd floor of the Fair Center) to serve the audience, including the film Red Rain.

The performing arts booth will be a place for trading in the field of performing arts; organizing exchanges with artists, learning about works and art forms, playing games related to traditional art forms, and selling handicrafts related to performing arts (costumes, musical instruments, lanterns, masks, puppets and decorative items).

The sports booth organizes martial arts performances, sports dances, and exchanges with athletes. The booth also sells exercise equipment, sportswear, and functional foods to support people who practice sports.

Fine arts, fashion, and handicraft booths organize trade between fine arts booths (paintings, sculptures, etc.), fashion design booths, and ceramics arranged according to themes.

The tourism booth has the participation of localities, businesses, travel agencies, hotels, resorts, amusement parks and transport companies. Customers will have access to promotional programs, buy tours at the best prices of the year.

Deputy Minister of Culture, Sports and Tourism Ho An Phong informed at the press conference on the afternoon of October 14.

The Ministry of Culture, Sports and Tourism is also assigned to develop and organize activities at the central stage, including the Opening and Closing Ceremonies of the Fair; daily performances, seminars, signing of commercial contracts, cooperation in developing cultural industries; exchange activities with artists and athletes; promotional activities, advertising cultural industry products at the central stage...

Cultural and artistic activities are organized in conjunction with attracting visitors, experiencing, shopping and trade promotion activities such as forums, signing cooperation agreements, trade connection activities, introducing new products and technologies; promoting cooperation between Vietnamese and international enterprises...

Responding to questions about promoting Vietnamese culture internationally through the Fair, Deputy Minister Ho An Phong said that the Fair is an opportunity to promote culture and introduce Vietnamese cultural industries to the world. Currently, the Ministry of Culture, Sports and Tourism has connected with Amazon to develop e-commerce, attracting buyers around the world. Businesses can introduce their products, promoting international trade.

Source: https://bvhttdl.gov.vn/thu-truong-ho-an-phong-nguoi-dan-den-voi-hoi-cho-mua-thu-2025-khong-chi-trai-nghiem-mua-sam-ma-con-de-thuong-thuc-van-hoa-20251014170053182.htm