Domestic brand surpasses Coca Cola in Russia

Russian soft drink brand Dobry Cola recorded higher sales than Coca Cola in this market in the first 8 months of the year.

RBK Media Group (Russia) on October 26 quoted a report from NielsenIQ saying that Russian beverage brand Dobry surpassed Coca Cola in sales in Russia during the January-August period.

According to the report, Dobry ranked second among the country’s 50 most popular fast-moving consumer goods (FMCG) brands. Based on the results for the first eight months of the year, the brand’s market share in the FCMG industry was 1.2%.

The Coca-Cola brand is not in the top 50 in Russia. The company announced plans to stop production in Russia from March 2022. They used to have 10 factories in Russia, producing soft drinks such as Coca-Cola, Fanta, Sprite, Schweppes and many other domestic brands. Although Coca-Cola withdrew from Russia, its products are still sold here through imports.

Dobry Cola products are sold in Russia. Photo: Global Look Press

Dobry Cola is produced at Coca-Cola HBC plants - the bottling plant for Coca-Cola in Russia. Last August, Coca-Cola HBC announced that it would start producing Dobry Cola, after ceasing production and sales of Coca-Cola products. Dobry is a fruit juice brand in Russia.

After Russia launched its military campaign in Ukraine in February 2022, a number of Western businesses withdrew from the country. This opened up opportunities for local businesses. In May 2022, McDonald's sold its Russian business to businessman Alexander Govor. The chain later changed its name to Vkusno & tochka and began operating in June last year.

Many Russian companies also started producing cola drinks as soon as Coca-Cola announced its departure. Dobry Cola was just one of them. Starbucks' absence was also replaced by a Russian rapper's coffee chain, Stars Coffee.

A total of more than 7,300 new brands appeared on the Russian market in the first eight months of the year, compared to more than 6,900 in the same period last year, according to NielsenIQ.

Ha Thu (according to RT, Reuters)

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