From a steel factory to a 'giant' owning the largest Construction Materials and Interior Supermarket system in Vietnam: How Hoa Sen Group makes a difference

From a steel manufacturing and trading unit, Hoa Sen Group has gradually built a leading construction and interior materials distribution ecosystem in Vietnam. The difference is created from strategic choices, continuous technological innovation, while being steadfast in social responsibility and sustainable development orientation.

Recently, CafeF continued to announce the list of Top 10 steel - construction materials companies with the largest budget contributions in Vietnam, part of the PRIVATE 100 and VNTAX 200 lists honoring enterprises with the largest contributions to the state budget according to actual data submitted in fiscal year 2024.

As one of the key sectors, steel and construction materials companies in general are increasingly becoming one of the sectors with large budget contributions to the economy . The total amount of the Top 10 enterprises in this year's list reached more than 21,000 billion VND, an increase of nearly 6,400 billion VND, equivalent to an increase of 43% compared to the amount paid last year.

In this list, Hoa Sen Group stands out when in 2024 it contributed more than 1,650 billion VND to the budget, an increase of nearly 60% compared to the previous year. Known as the leader in the galvanized steel industry, Hoa Sen Group has affirmed its position by promoting the business of galvanized steel, steel, plastic pipe products and expanding the Hoa Sen Home Construction Materials & Interior Supermarket System nationwide.

Different choice: Galvanized steel and Hoa Sen Mag Shield technology advancement

Over the past 24 years, Hoa Sen Group has maintained its leading position in the field of manufacturing and trading galvanized steel sheets in Vietnam and the region. In August 2025, following that success, Hoa Sen Group officially successfully produced and launched the first Zinc - Aluminum - Magnesium alloy coated steel coil with the brand name Hoa Sen Mag Shield at Hoa Sen Nghe An factory. Hoa Sen Mag Shield is produced on a modern continuous hot-dip galvanizing line, with a precisely mixed Zinc - Aluminum - Magnesium alloy coating layer. Thanks to that, the product is 3-5 times more resistant to corrosion and rust, the coating hardness is 2 times higher than that of traditional galvanized steel, meeting strict technical requirements and ensuring aesthetics.

According to Hoa Sen Group, the products are tested according to international standards such as JIS (Japan), ASTM (USA), BS EN (Europe) or AS (Australia). With its durability, outstanding corrosion resistance and flexible application, Hoa Sen Mag Shield is suitable for many projects, from factories, coastal works, high-tech agricultural greenhouses, solar power system frames, technical infrastructure of traffic works to civil and commercial projects. This is a new step forward of the Group in its strategy of technological innovation, improving product quality, affirming its leading position in the field of manufacturing and trading of galvanized steel sheets in Vietnam and Southeast Asia.

Half a month after the first roll of Hoa Sen Mag Shield steel was produced at Hoa Sen Nghe An Factory, this product has officially been available at the entire Hoa Sen Home supermarket system nationwide, serving the increasing construction needs of the market. Introducing this product into the entire distribution system is considered a step to expand the portfolio of high-end steel sheets, while strengthening the brand's strategy of technological innovation and product quality improvement.

From that foundation, Hoa Sen continues to bring its key products to a larger stage - the National Achievement Exhibition in celebration of the 80th anniversary of National Day (September 2, 1945 - September 2, 2025). This is an opportunity for businesses to introduce technological innovations, connect directly with visitors nationwide, and affirm the pioneering spirit of a national brand.

At the exhibition, three main product lines were introduced: Hoa Sen Steel Sheet, Hoa Sen Steel Pipe and Hoa Sen Plastic Pipe. Of which, the Hoa Sen HDPE Plastic Pipe with a diameter of 1,200 mm, a product that was just launched on the market in early August 2025, produced on the European technology line Battenfeld - Cincinnati, marking an important step forward in the strategy of improving product quality and standards to serve the increasing needs of customers.

Affirming position with Hoa Sen Home Construction Materials and Furniture Supermarket System

About Hoa Sen Home, this is a Construction Materials and Interior Supermarket System under Hoa Sen Group. Hoa Sen Home started in 2021, after 4 years the system has grown rapidly, currently owning more than 126 modern supermarkets and 269 traditional stores and is still constantly expanding.

This is also the first and only chain of construction and interior materials supermarkets in Vietnam, operating under the "One-stop shop" model - a destination for all construction and interior decoration needs. At each point of sale, the system supplies more than 10,000 diverse product codes, from steel, tiles, bathroom and kitchen equipment, furniture, construction tools, electrical equipment to paint, chemicals... Thanks to that, customers can easily find all the necessary materials and equipment for their projects in one location, while enjoying a modern, synchronous and convenient shopping experience.

With a transparent sales policy and 4D commitment: Correct standards - Correct quality - Complete invoices - Warranty. These commitments help consumers feel completely secure, avoiding the worry of fake, counterfeit or poor quality goods. In addition, the system also possesses strong distribution capacity, a solid financial foundation and a nationwide logistics network, creating a great advantage to expand scale and market share in the future.

 

Business linked to charity and social responsibility

During 24 years of development, in addition to promoting production and business, Hoa Sen Group has also made its mark with many meaningful charity programs such as Overcoming Yourself, Golden Bells, Loving Leaves and especially Vietnamese Family Home. After 3 years of accompanying, the program has gone through 25 provinces and cities, giving nearly 30 billion VND to support more than 1,000 disadvantaged children, of which Hoa Sen directly contributed nearly 15 billion VND.

In addition, each trip with Vietnamese Family Home is also an opportunity for Hoa Sen Group in general or Hoa Sen Home System in particular to bring products closer to customers nationwide. Through booths and mobile showrooms, customers can directly experience and give feedback, thereby creating a two-way connection between the business and the community. That is also how Hoa Sen affirms its business development philosophy not only to create profits, but also to bring practical values ​​to society.

Source: https://hoasengroup.vn/vi/bai-viet/tu-nha-may-ton-thep-den-ong-lon-so-huu-he-thong-sieu-thi-vat-lieu-xay-dung-va-noi-that-lon-nhat-viet-nam-cach-tao-nen-su-khach-biet-cua-tap-doian-hoa-sen/