Cloud AI ushers in a new era for professional basketball

On October 2, the National Basketball Association (NBA) and Amazon Web Services (AWS) announced a new multi-year partnership agreement to usher in the next era of the NBA league based on cloud computing and cloud artificial intelligence.

Cloud AI opens up entirely new ways for fans around the world to connect with basketball.

Accordingly, AWS will become the official cloud and cloud AI Partner of the NBA and affiliated leagues, including the WNBA, NBA G League, Basketball Africa League and NBA Take-Two Media.

As part of the partnership, the NBA and AWS will launch the AWS-powered NBA Inside the Game platform – a new basketball intelligence platform that transforms billions of data points into valuable insights, delivering engaging interactive experiences that open up entirely new ways for fans around the world to connect with the game of basketball.

Powered by AWS's industry-leading AI infrastructure, the platform includes a range of new features to enhance live game streaming and deliver superior fan experiences across the NBA app, NBA.com, and the league's social media channels.

“Partnering with AWS gives us the opportunity to enhance the live game experience with cutting-edge technology, while also providing fans with deeper insights into basketball for years to come,” said Ken DeGennaro, Executive Vice President and Chief Technology and Media Operations Officer, NBA.

"AWS has proven its superior ability to deliver unique statistical analysis and deliver groundbreaking experiences that have made a strong impression on NBA fans around the world," Ken DeGennaro emphasized.

“We fully support the NBA’s vision to continually push the boundaries of sports ,” said Francessca Vasquez, Vice President of Professional Services & Agentic AI at AWS. “This collaboration demonstrates how cloud computing and AI can reshape basketball – from creating deep analytics to delivering experiences that help fans become more engaged with the sport they love.”

New technology not only improves live broadcast quality and optimizes digital platforms, but also changes the way players, coaches and fans perceive and understand basketball.

“Together we are bringing technologies that not only enhance live broadcast quality and optimize digital platforms, but also change the way players, coaches and fans experience and understand basketball,” said Francessca Vasquez.

The NBA will leverage AWS AI technology to provide fans with live, in-depth statistical analysis during the game. This advanced statistical platform analyzes data from 29 points of movement for each player, combining machine learning (ML) and AI to closely monitor the game and provide real-time insights.

Fans can access the new stats through the NBA App, NBA.com, and during live NBA games, including Prime's NBA on Live.

Beginning with the 2025–2026 season, the NBA and AWS will introduce a new suite of AI-powered statistics, including unprecedented basketball performance metrics.

Through this partnership, the NBA will advance the growth of basketball globally by providing fans with new and unique opportunities to better understand team strategy and the concepts for implementing that strategy on the court.

In addition, the NBA and AWS will also provide multilingual content and personalized experiences for fans across multiple platforms.

LE LAM

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