Vietnam leads in digital payments in Asia-Pacific

According to a report recently released by Mastercard, Vietnam is leading the digital finance trend in Asia- Pacific with 70% of consumers preferring new digital payment methods such as biometrics, QR codes and mobile wallets.

94% have used at least one new digital payment solution in the past year, 7% higher than the global average. 74% have used additional digital payment methods in the past year, compared to only 51% globally. 98% are likely to continue using these methods in the next year, compared to 95% globally. 93% expect to use five or more payment methods, compared to 86% globally.

81% of Vietnamese consumers have been wanting to use an integrated application to manage all payments and purchases.

This trend also extends to financial management: 93% of Vietnamese consumers want to apply AI to financial management, especially in the areas of fraud detection (82%), payment automation (81%), product personalization (79%) and financial prediction (77%). This shows the urgent need for smart, proactive and integrated financial tools in daily life. Therefore, Mastercard is currently investing heavily in autonomous mobile and AI experiences such as Agent Pay.

As consumers become increasingly tech-savvy, they seek convenient ways to manage their money that fit their digital habits. They want to customize how they pay, leveraging digitally embedded methods such as peer-to-peer payments, person-to-business payments, QR codes, smart devices, and social commerce sites.

Super apps are becoming the new norm: 81% of Vietnamese consumers already want to use one integrated app to manage all their payments, shopping, and more.

Social shopping is shaping commerce: Across the region, 39% of Asia Pacific consumers have made a purchase through chat or social media apps. In Vietnam, more than three-quarters of consumers (77%) expressed interest in discovering products from social media and/or from the celebrities they follow. Seamless integration of payments into digital entertainment spaces such as social media apps is key to transforming the experience from “browsing” to “shopping”.

Trust and security remain top priorities: 88% of Vietnamese consumers believe biometric payments are more secure than traditional methods, but 77% are concerned about access to personal data. This contradiction reflects a larger challenge: how to simplify security while ensuring control and convenience. Mastercard solutions such as tokenization, Payment Passkeys and AI-based authentication help close this trust gap.

“Vietnam’s leadership in digital payments adoption not only reflects changing consumer habits, but also shows that Vietnamese people are ready to be part of the digital ecosystem. Consumers are not just adapting to technology, but expect it to be built-in, secure and intuitive by design. This is a call to build payment experiences that are not only seamless and secure, but also inclusive and relevant to all generations, from seniors to Gen Alpha, and Mastercard is committed to continuing to lead this effort in Vietnam,” said Sharad Jain, Country Manager, Vietnam, Laos and Cambodia, Mastercard.

Ngan Phuong

Source: https://doanhnghiepvn.vn/kinh-te/viet-nam-dan-dau-ve-thanh-toan-so-tai-chau-a-thai-binh-duong/20251010060004038