Promoting Thai tourist market to Thanh Hoa

On the morning of October 2, Thanh Hoa Provincial People's Committee held a conference to promote the Thai tourist market to Thanh Hoa.

Representatives of Thai travel businesses and media agencies attended the conference. Photo: Hoa Mai/ VNA

The conference was attended by more than 40 travel agencies, Thai media agencies and travel agencies specializing in welcoming international visitors nationwide to survey, evaluate products, connect tours and tourist routes in Thanh Hoa.

Vice Chairman of Thanh Hoa Provincial People's Committee Dau Thanh Tung emphasized that Vietnam and Thailand are two neighboring countries in the ASEAN community, with a traditional friendship and close ties in many fields, in which tourism is always identified as an important bridge to enhance people-to-people exchanges and promote economic - cultural - social cooperation. Similarities and exchanges in culture, cuisine and beliefs are "soft silk ribbons" that connect and attract visitors. Differences in landscape, identity and tourism products are "plus points" to complement and support each other in linking tours and routes, creating attractiveness for tourists in the region and internationally. Therefore, in the tourism development strategy of both countries, strengthening links and cooperation to develop the market of visitors between the two countries and attracting other international visitors continues to be a top priority.

Thailand is one of the international tourist markets that Thanh Hoa is aiming for. In recent years, the province has focused on organizing annual linkage activities, welcoming delegations of travel agencies and media agencies from Thailand to survey, evaluate products, and connect tourism tours. Initially, this activity has achieved certain results, attracting the attention of travel agencies from Northeast Thailand to design and sell tours to Thanh Hoa, thereby contributing to the growth of international visitors and tourism revenue of the province over the years.

Tourism businesses of Thanh Hoa province and Thailand signed a memorandum of understanding on tourism cooperation. Photo: Hoa Mai/VNA

Representatives of travel agencies, Thai media agencies, and Vietnamese travel agencies specializing in welcoming international visitors consulted many opinions and solutions to help bring the Thanh Hoa tourism brand and image to a large number of tourists. In particular, Thanh Hoa needs to strengthen bilateral promotion, maintain close ties with Thai tourism businesses, and do a good job of establishing and exploiting the two-way tourist market. The province builds and develops local tours and routes in conjunction with research and coordination in organizing cultural, culinary, and artistic exchange events between Vietnam and Thailand in Thanh Hoa and vice versa, thereby creating a distinct and attractive destination image that leaves an impression on tourists.

On this occasion, the Department of Culture, Sports and Tourism of Thanh Hoa organized a series of activities and events to promote tourism such as: Welcoming farmtrip groups and Conference to promote the Thai tourist market to Thanh Hoa (from September 26 to October 3); Symposium to promote Thanh Hoa tourism development in the new situation (October 2); Lao art performance program in Thanh Hoa within the framework of Lao Cultural Week in Vietnam 2025 (from October 4-6); Thanh Culture and Culinary Festival (from October 2-5)...

Mr. Sat Cha Vong Kit Ti Thon, Vice President of the Northeastern Thailand Travel Association, spoke at the Conference. Photo: Hoa Mai/VNA

To specify the orientation of developing the Thai tourist market, associated with the goal of increasing the international tourist market of Thanh Hoa in the coming time, Vice Chairman of Thanh Hoa Provincial People's Committee Dau Thanh Tung requested that the Department of Culture, Sports and Tourism coordinate with the Department of Foreign Affairs, relevant agencies, Tourism Associations, and travel businesses of the two countries to develop a specific cooperation program, focusing on promoting typical products, promoting communication in the Thai market, gradually making Thanh Hoa a familiar destination in the journey of Thai tourists. The province aims to cooperate, build unique tours and tourist routes, competitive enough to attract potential international tourist markets, according to the principle of "Harmonious benefits, shared risks, developing together, reaping success".

In 2024, the number of Thai tourists to Thanh Hoa reached nearly 3,000, an increase of 5.4% over the previous year, accounting for 0.4% of the total number of international tourists to this locality. In the first 9 months of 2025, the number of Thai tourists to Thanh Hoa reached about 1,900, an increase of 11.8% over the same period last year.

Source: https://baotintuc.vn/du-lich/xuc-tien-thi-truong-khach-du-lich-thai-lan-den-thanh-hoa-20251002132145780.htm