5AM season 3: A journey to "awaken the senses" in the heart of heritage

The 5AM Dawn Music Event, organized by Vietnam Airlines in collaboration with SpaceSpeakers Group, will return for season 3 at Thang Long Imperial Citadel, from 4:30 a.m. to 12:00 p.m. on November 1.

Physical activities and jogging are increasingly popular among young people. Photo: VNA

On October 20, Vietnam Airlines Corporation announced that the new season of 5AM called “5AM Eye-Conic Hanoi” opens a journey to “awaken the senses” in the heart of heritage. The event is part of the “Touching Autumn in Hanoi” series of activities jointly organized by Vietnam Airlines and the Hanoi People’s Committee.

First launched in January 2024, 5AM quickly asserted its difference by attracting more than 1,000 audiences in Ho Chi Minh City to participate in physical and creative activities such as jogging, yoga, and meditation.

Next, season 2 in Da Lat created a strong media effect with nearly 2,000 attendees, millions of online interactions and many memorable moments.

Season 3 - “5AM Eye-Conic Ha Noi” marks a new development, when music becomes a dialogue between the past and the present, between individuals and communities, between national identity and youthful breath. This November, Hanoi will be “awakened” by a series of multi-layered experiential activities, evoking national pride in the historical space of Thang Long Imperial Citadel.

Season 3 brings a completely new personalized experience, depicting a “new yet familiar” Hanoi in the dawn light. With an expanded scale of up to 5,000 audiences, three times the previous season, 5AM season 3 will take place from 4:30 to 12:00 on November 1, promising to become a unique music - culture - tourism destination.

Not only bringing an emotional morning, 5AM also leads the trend of "music tourism" that is loved by young people around the world, contributing to the journey of rejuvenation and building love for the Vietnam Airlines brand.

Source: https://hanoimoi.vn/5am-mua-3-hanh-trinh-danh-thuc-giac-quan-giua-long-di-san-720256.html