Vietnam Airlines honored as "Asia's Leading Airline Brand 2025"

Vietnam Airlines continues to affirm its pioneering position as the national airline when being honored in three categories of the World Travel Awards Asia 2025. This award is a testament to the national airline's persistent efforts in its journey to elevate its brand and bring the Vietnamese aviation experience to the region.

Vietnam Airlines was honored in three important award categories of the World Travel Awards Asia 2025. Photo: VNA

The World Travel Awards (WTA) Asia 2025 ceremony took place at the InterContinental Grand Stanford Hong Kong Hotel, bringing together representatives of leading airlines, tourism organizations and service corporations in the region.

At the event, Vietnam Airlines was honored in three important award categories of the World Travel Awards Asia 2025. In the category of Asia's Leading Airline Brand 2025, Vietnam Airlines was recognized as Asia's leading airline brand, affirming the airline's prestige and pioneering position in the region. Meanwhile, Vietnam Airlines' Lotusmiles loyalty program was named in the category of Asia's Leading Airline Rewards Programme 2025 thanks to its diverse service ecosystem and engaging experiences for members. Heritage Magazine, the official publication on Vietnam Airlines flights, was also honored as Asia's Leading Inflight Magazine 2025, recognizing the magazine's role in promoting Vietnam's image, culture and tourism to international friends.

The “Asia's Leading Airline Brand” award is a testament to the image of a national brand. Photo: VNA

Vietnam Airlines’ recognition in the categories of the World Travel Awards 2025 affirms its competitiveness and leading reputation in the regional aviation industry. The “Asia's Leading Airline Brand” award is a testament to the national brand image built on the foundation of service quality, safety and customer experience. During the strong recovery period of the market, the airline has not only maintained stable growth but also promoted digital transformation, invested in a new generation fleet, reduced CO₂ emissions and pioneered the use of sustainable aviation fuel (SAF), aiming to become an international 5-star airline, modern and environmentally friendly.

The award “Asia's Leading Airline Rewards Programme 2025” for Lotusmiles is a testament to Vietnam Airlines' success in its strategy of building a strong and sustainable relationship with customers. Not only does it offer a diverse system of benefits such as priority service, flexible mile accumulation and conversion with more than 20 airlines in the SkyTeam alliance and many partners in the fields of tourism, banking, and hotels, Lotusmiles is also a pioneer in building a community of loyal customers in Vietnam. Recently, the program successfully organized the LEF (Loyalty Executive Forum) - a specialized forum on Loyalty Marketing, bringing together experts and strategic partners, contributing to affirming Vietnam Airlines' pioneering role in developing a loyal customer ecosystem.

In the category “Asia's Leading Inflight Magazine 2025”, Heritage, Vietnam Airlines' magazine, continues to be honored as an in-flight publication. Photo: VNA

In the category of “Asia's Leading Inflight Magazine 2025”, Heritage, the magazine of Vietnam Airlines, continues to be honored as a typical in-flight publication of the region, thanks to the quality of editing, images and content promoting Vietnamese culture and tourism to international friends. For many years, Heritage has become a part of the flight experience and an important media channel contributing to spreading the cultural values ​​and people of Vietnam.

Vietnam Airlines Deputy General Director Dang Anh Tuan shared: “Being honored in three important award categories of the World Travel Awards Asia 2025 is a great honor, and at the same time a recognition of the continuous efforts of the Vietnam Airlines team in the journey to improve the brand and service. We will continue to strive to improve service quality, aiming for the international 5-star goal, promoting digital transformation, sustainable development and spreading the image of a friendly and rich-in-identity Vietnam to friends around the world .”

Vietnam Airlines' frequent flyer program was honored with the "Asia's Leading Airline Rewards Programme 2025" award. Photo: VNA

Established in 1993, the World Travel Awards are considered the most prestigious awards in the global travel, tourism and aviation industry. Award categories are voted by industry experts and the international public, reflecting an independent assessment of the operational capacity of businesses.

This year's award continues to affirm Vietnam Airlines' position in the Asian region, while also showing that the Vietnamese aviation industry is gradually asserting its mark on the world tourism map. Success at WTA 2025 also contributes to strengthening Vietnam Airlines' reputation in international cooperation activities, developing MICE services, and expanding its flight network to key markets.

Source: https://daibieunhandan.vn/vietnam-airlines-duoc-vinh-danh-thuong-hieu-hang-khong-hang-dau-chau-a-2025-10390741.html