'Eating with Mrs. Tuyet' earns 130 billion from online snacks in 6 months, surpassing Trung Nguyen and Nescafe

Ăn Cùng Bà Tuyết - Ảnh 1. — Ms. Do Thi Tuyet - Photo: FB

Selling snacks online, 'Eating with Mrs. Tuyet' earns hundreds of billions

According to data provided by e-commerce data platform Metric, consumer food brand An cung Ba Tuyet achieved revenue of more than 130 billion VND in the first 6 months of this year.

With the above revenue, the famous snack brand on social networks has entered the top 10 grocery and food brands with the largest revenue.

In this list, at the top is Ensure with more than 471 billion VND, followed by Vinamilk (348 billion VND), TH True Milk (160 billion VND).

Eating with Mrs. Tuyet holds the 4th position, above many other famous "giants" such as Glucerna (129 billion VND), Trung Nguyen (78 billion VND), Nescafe (65 billion VND), Me Ro (60.63 billion VND), Abbott (53 billion VND)...

Notably, in terms of growth rate, Eating with Mrs. Tuyet is the brand with the highest growth in the grocery - food industry with 309.7% in the first 6 months of 2025 (compared to the same period in 2024).

This increase surpassed brands such as Ensure, TH True Milk, Vinamilk... In the shop group, Eating with Mrs. Tuyet also increased sharply by 110% compared to the same period last year.

"Eating with Mrs. Tuyet" is known as a famous snack brand on social networks, associated with Mrs. Do Thi Tuyet - who is affectionately called "Mrs. Tuyet Diamond" by the online community.

Ms. Tuyet currently owns the TikTok channel "Eat with Ms. Tuyet" with 2.8 million followers. In parallel, another channel named @batuyethanhvi is also being used for daily livestream sales, attracting an additional 1.7 million followers.

This brand specializes in selling pre-made snacks such as spicy boneless chicken feet, cheese chicken thighs, spicy toothpick snacks, rice paper and instant chips...

Snack production company 'Eat with Mrs. Tuyet' triples capital

Previously, "Eating with Mrs. Tuyet" was owned and operated by the Trading and Service Joint Stock Company Eating with Mrs. Tuyet. However, this company was dissolved at the beginning of this year.

Amid public concerns over food safety and counterfeit goods, the brand representative confirmed the transfer of operations through legal authorization to two other companies.

In which, NMT Food Company Limited is authorized to manufacture products from July 1, 2024, and Dai Viet Food Trading Company Limited is authorized to trade products under this brand.

According to data from the Hanoi Business Registration Office, NMT Food Company Limited was established in October 2023 with an initial charter capital of VND 5 billion.

The initial capital contribution structure includes: Eating Together with Mrs. Tuyet Company holds 52% of capital, Mr. Nguyen Phi Viet contributes 33%, and Mr. Tran Van Long owns the remaining 15%.

Then in November 2024, the Company Eating with Mrs. Tuyet withdrew its capital, with two shareholders holding capital including: Le Hoang Vu Long (65%) and Nguyen Phi Viet (35%).

In the most recent update, NMT Food increased its capital from 5 billion to 18 billion VND. The shareholder structure remains the same. The legal representative and director of this enterprise is Mr. Le Hoang Vu Long (born in 1999).

Meanwhile, Dai Viet Food Trading Company Limited - a unit specializing in distributing "Eating with Mrs. Tuyet" products - has a capital of 1 billion VND and was newly established in March 2025.

The original owner of Dai Viet Food was Ms. Nguyen Thi Nhien - born in 2001. Recently, the position of business owner and legal representative was taken by Mr. Nguyen Minh Truong (born in 1999). Mr. Truong is Ms. Tuyet's son.

BINH KHANH

Source: https://tuoitre.vn/an-cung-ba-tuyet-thu-130-ti-tu-do-an-vat-online-trong-6-thang-vuot-trung-nguyen-nescafe-20250727085111682.htm