Apple, Microsoft and the unexpected reactions to the AI ​​tool DeepSeek

(Dan Tri) - In the context that DeepSeek is becoming a tool causing many concerns for governments in many countries, Apple and Microsoft have made surprising moves towards this AI tool.

Microsoft suddenly changed its attitude, integrating DeepSeek into its products

Microsoft is one tech company that has had a dramatic change of heart about the rise of DeepSeek.

At the time DeepSeek first launched R1, a free and globally popular AI model, Microsoft and OpenAI, a close partner in AI development, criticized DeepSeek, claiming that the company illegally used OpenAI's data to train its AI model.

"Microsoft and OpenAI are investigating whether the startup DeepSeek is collecting data from OpenAI without permission. Microsoft security researchers discovered that OpenAI data was being accessed through its programming interfaces several months ago," a Microsoft spokesperson said.

Microsoft suddenly changed its attitude, integrating DeepSeek into its service (Illustration: RootNation).

However, just a week later, Microsoft suddenly announced the integration of DeepSeek into Azure AI, an artificial intelligence service that allows users and businesses to test and integrate AI models into their applications and services without having to build these models from scratch.

“One of the key advantages of bringing DeepSeek or any other AI model to Azure AI is that it allows developers to quickly experiment and integrate AI into their products and workflows,” said Asha Sharma, corporate vice president of AI platform at Microsoft.

“DeepSeek has undergone rigorous reviews by our cybersecurity team, including automated reviews of model behavior and comprehensive security assessments to mitigate potential risks,” added Asha Sharma.

DeepSeek's AI model is developed as open source, which makes it easy for Microsoft to integrate it into its Azure AI service.

Microsoft says that in the future, users will be able to use an optimized version of DeepSeek on Windows computers.

Microsoft's sudden change of attitude and integration of DeepSeek into its services shows that Microsoft has recognized the potential of DeepSeek and is quickly wanting to exploit this potential.

This is similar to how Microsoft invested early in OpenAI to quickly take the lead in the AI ​​race before.

Apple CEO Tim Cook has "winged words" for DeepSeek

The emergence of DeepSeek has made the race to develop artificial intelligence (AI) between the US and China more intense, as for the first time an AI tool originating from China has attracted the attention of global users.

DeepSeek has emerged as a new player in the AI ​​industry, challenging big American names like ChatGPT, Gemini, Llama… This has made many American technology companies worried.

Tim Cook has "winged words" for DeepSeek, opening up the possibility of integrating this AI into Apple products (Photo: Getty).

However, Apple CEO Tim Cook viewed the appearance of DeepSeek in a positive light and had compliments for this AI tool.

Accordingly, at the Q4/2024 financial results reporting event last Saturday, a shareholder asked Tim Cook what he thought about DeepSeek, when this AI tool has development and operating costs many times lower than current US AI tools.

"In general, I think innovation that drives efficiency is a good thing. And that's what you see in the DeepSeek model," Tim Cook commented.

"From a capital expenditure perspective, we've always taken a very cautious, deliberate approach to our spending. So we continue to leverage models that we think will serve us well," Tim Cook added, hinting at integrating DeepSeek tools into Apple products if it makes sense.

Previously, Apple had partnered with OpenAI to integrate the AI ​​tool ChatGPT into its products.

It is possible that if Apple finds that DeepSeek can operate effectively with low operating costs, it will also integrate this AI tool into its devices and services, just like what Microsoft is doing.

See more: What is the AI ​​tool DeepSeek that makes the whole world shake?

Source: https://dantri.com.vn/suc-manh-so/apple-microsoft-va-nhung-phan-ung-kho-ngo-voi-cong-cu-ai-deepseek-20250203104145873.htm