Preserving and spreading the heritage of Hanoi's Old Quarter through stories

On October 3, the livestream program “Full Moon in the Old Quarter - Hanoi in Me” opened a new direction in connecting cultural heritage with digital technology.

The livestream program "Full Moon in the Old Quarter - Hanoi in Me" organized by the People's Committee of Hoan Kiem Ward in coordination with the Department of Domestic Market Management and Development, the Vietnam Cultural Heritage Conservation Support Fund and TikTok Vietnam on October 3 has brought a new direction in connecting cultural heritage with digital technology .

The event is not only a Mid-Autumn Festival celebration but also marks a step forward in implementing multi-stakeholder cooperation in the strategy of promoting heritage - tourism - trade using digital platforms. Viewers follow the entire journey online on the official channel @phuongHoanKiem, from experiencing Phung Hung Mural Space, Hang Vai, Hang Ca, to cultural sites such as Nam Huong Communal House, Bach Ma Temple, 22 Hang Buom Cultural and Artistic Center or Kim Ngan Communal House.

Through livestream, the heritage of Hanoi's Old Quarter is told in the "language of the times" - intuitive, familiar and easy to spread. The program also promotes traditional products such as Gia Trinh cakes, Van Loi dried apricots, and to he figurines, helping to link heritage conservation with local economic development. Notably, the event is accompanied by prominent content creators on TikTok, contributing to increasing its appeal to young people.

In the context of digital transformation, the "heritage combined with technology" model pioneered by Hoan Kiem is expected to become a sustainable direction, helping to preserve identity, spread cultural values, and promote local trade./.

(Vietnam+)

Source: https://www.vietnamplus.vn/bao-ton-va-lan-toa-di-san-pho-co-ha-noi-bang-cau-chuyen-so-post1067970.vnp