Buildings are covered in pink for breast cancer prevention month

On the evening of October 19 and 20, to mark the beginning of “Pink October,” buildings in Hanoi and Ho Chi Minh City were lit up pink in response to Breast Cancer Action Month.

Within the framework of the communication campaign "Join hands for the woman I love" in 2025, a series of high-rise buildings in Hanoi and Ho Chi Minh City have turned pink to create a wave of visual communication.

This is an activity within the series of programs responding to the Global Breast Cancer Prevention Month (Pink October), under the campaign "Join hands for the woman I love," organized by the Cancer Patient Support Fund - Bright Tomorrow.

In Hanoi, the Rox Group Building was dressed in bright pink, becoming a highlight in the middle of the city night. In Ho Chi Minh City, the event attracted attention with the participation of prominent buildings such as Landmark 81, the tallest building in Vietnam, and the SkyLed system along the Saigon River. These buildings were all dressed in pink, sending a message to the community about the importance of proactively preventing and detecting breast cancer early.

This activity is part of a series of programs responding to Global Breast Cancer Prevention Month. (Photo: PV/Vietnam+)

In addition to the activity of "covering buildings in pink", the 2025 campaign also brings many meaningful programs lasting from September 2025 to June 2026. The highlight is the activity "Pink train rolling - awareness spreading far and wide" on the Cat Linh-Ha Dong urban railway line (Hanoi) from October 13-31, carrying the familiar message "Grapefruit or lemon, healthy, fresh and green is beautiful", encouraging women to proactively protect the health of their "bust".

Along with that, there was a launching ceremony and free breast cancer screening, the "Relay Journey" race, a hair donation festival, a series of "Doctor consultations" at universities and industrial parks, and gift giving activities for patients in difficult circumstances across the country.

The campaign “Join hands for the woman I love” organized by the Bright Tomorrow Fund ( Ministry of Health ) since 2012 has helped millions of people access information about breast cancer and supported more than 80,000 high-risk women to receive free screening. In 2025, the campaign will continue to be implemented with the sponsorship of Roche Pharma Vietnam Co., Ltd., with the support of many businesses and social organizations.

The campaign's objectives include: raising public awareness of breast cancer, encouraging women to form the habit of regular screening, and calling for the whole society to join hands in supporting and accompanying patients. Through this, the program hopes to bring a new perspective on proactive health control, from recognizing genetic factors to early screening to improve treatment effectiveness.

Through this series of activities, the program hopes to continue to create a strong influence in the community, while contributing to providing opportunities to proactively and sustainably care for and protect the health of Vietnamese women./.

Some pictures of buildings and locations lit up pink: