The Government requires to promote the effectiveness of tourism promotion activities.

The Government Office has just sent a notice to the Ministry of Culture, Sports and Tourism, the Ministry of Foreign Affairs, the Ministry of Construction, the Ministry of Industry and Trade, and the People's Committees of provinces and cities on implementing solutions to promote attracting international tourists in 2025.

Accordingly, to effectively promote tourism promotion and development activities, the Government requests the Ministry of Culture, Sports and Tourism to preside over and coordinate with relevant ministries and agencies according to their functions, tasks and authority, focusing on researching and perfecting institutions, mechanisms and policies to promote tourism development in the coming period, including reviewing and proposing amendments and supplements to the 2017 Law on Tourism and related legal documents.

Research and develop a project to promote and advertise Vietnamese tourism and cuisine abroad for the period 2026-2030 to orient the focus and key points of promotion activities, promote inter-sectoral, inter-regional and international tourism cooperation, contributing to enhancing the image, position and competitiveness of Vietnamese tourism; report to the Prime Minister in the second quarter of 2026.

Focus on promoting tourism programs associated with cultural events, festivals, and unique cuisine, striving to complete the 2025 target. Innovate and improve the effectiveness of tourism promotion and advertising, and promote communication activities on digital platforms in key markets and emerging markets.

Directing professional social organizations in tourism to promote their role in connecting and supporting businesses, forming alliances to stimulate demand, develop new products, improve service quality and competitiveness of the industry; directing travel businesses to proactively develop stimulus programs, diversify products, strengthen links with localities and airlines in exploiting the international tourist market; focusing on developing specific tourism products (such as green tourism, night tourism, health care tourism, culinary tourism...) to meet trends and improve tourist experiences.

Monitor and urge assigned tasks, summarize implementation results and report to the Prime Minister according to regulations…/.

(Vietnam+)

Source: https://www.vietnamplus.vn/chinh-phu-yeu-cau-day-manh-hieu-qua-hoat-dong-xuc-tien-quang-ba-du-lich-post1069249.vnp