One Commune One Product Program in Luc Nam District: Bringing OCOP closer to consumers

With the aim of bringing the One Commune One Product (OCOP) Program into depth, efficiency and sustainability, and at the same time becoming a key program for economic development in rural areas in the direction of promoting internal resources and increasing value, in recent years, Luc Nam district has paid special attention to building brands, supporting entities to improve quality, as well as promoting and expanding the product consumption market.

Bring products to consumers

According to the assessment of the subjects, after being recognized as meeting OCOP standards, the products are trusted by consumers, the consumption market is expanded, output and revenue have increased. This is the driving force to promote the economic development of rural areas in an endogenous direction, increasing the value of goods. In addition to proactively building production, business and product development plans, trade promotion activities, building brands and trademarks, improving product quality and design, especially combining traditional sales methods with digital distribution are focused on by the subjects.

Booth displaying and introducing OCOP products of Truong Son High-Tech Medicinal Cooperative.

Truong Son High-Tech Medicinal Materials Cooperative (HTX), Truong Son commune has 3 products recognized as OCOP including: Golden flower tea bags, golden flower tea and golden flower tea with cordyceps filter bags, in which the golden flower tea product meets 4-star standards. To create a brand, enhance reputation and improve product quality, the Cooperative focuses on the preliminary processing stage, designing eye-catching packaging, ensuring criteria, especially food hygiene and safety, traceability... so the product retains its characteristic flavor and has a long shelf life.

Currently, in addition to sales channels through agents, the Cooperative also expands product promotion and consumption through e-commerce platforms and other online channels. To improve efficiency, Cooperative members actively take photos, record clips, write introductions and post them on fanpages and personal pages, helping to spread product information. In addition, the Cooperative regularly organizes livestreams and closes orders.

Ms. Nguyen Thi Tra, Business Director of the Cooperative, shared that the products meet the standards and regulations of quality, food safety, have diverse designs and packaging, are environmentally friendly and suitable for market requirements. With the attention and support of trade promotion from authorities at all levels and functional sectors, the Cooperative's products are known to many consumers, and the consumption market is also increasingly expanding inside and outside the province. Recently, the Cooperative has packaged gift baskets from OCOP products quite eye-catching with the aim of giving them as gifts for Tet.

Business household Tran Van Tu, Lam village, Truong Son commune - the subject of Tu Thuy sour sausage product was recognized as 3-star OCOP this year. According to Mr. Tu, on average, his family produces 70-80 kg of pork and horse sausage every day. In addition to selling in the province and to tourists, the products are also purchased by some agents and wholesalers to consume in the markets of Quang Ninh, Bac Ninh, Hai Duong , Hanoi, etc. "For food products, consumers often pay great attention to food hygiene and safety, origin. Therefore, we strictly follow the safe production process, labeling so that customers can clearly trace the address and production facility. Being recognized as meeting OCOP standards has helped us to increasingly build prestige and trust from customers, thereby helping the brand to reach further and further, and consumption has also gradually increased", said Mr. Tran Van Tu.

Accompanying the subject

Recently, the People's Committee of Luc Nam district has just issued a decision approving the results of evaluation, classification and certification of products of the "One Commune One Product" (OCOP) Program, phase 2, 2024. Accordingly, this phase has 4 products recognized as 3-star OCOP products, including: Thanh Lam Honey Cake (Thanh Lam Honey Cake Cooperative); Luc Son longan (Luc Son Commune Agricultural Service Cooperative); Bao Son wine - Nep Moc Tuyen (Bao Son Clean Agriculture Cooperative); Suoi Mo wine (Suoi Mo Wine Cooperative). The subject with a 3-star OCOP product is granted a certificate by the District People's Committee, is allowed to use the logo of the OCOP Program and the star ranking printed on the packaging, is rewarded and enjoys policies to encourage the development of OCOP products according to regulations.

Tu Thuy sour sausage product of Tran Van Tu business household, in Lam village, Truong Son commune was recognized as 3-star OCOP this year.

Luc Nam District People's Committee requested the Department of Agriculture and Rural Development to advise on the organization of announcement and award of OCOP product certificates; coordinate with the Department of Economy and Infrastructure to guide the People's Committees of communes and entities to use and print the OCOP Program logo and star ratings on products according to regulations. At the same time, propose support solutions to continue improving products, introducing and promoting trade. The entities are responsible for maintaining product quality according to regulations, continuing to standardize to upgrade products to achieve higher star ratings.

Up to now, Luc Nam district has 33 products recognized as OCOP, of which 30 are 3-star products, the rest are 4-star (golden flower tea, dried cordyceps, Bao Son golden flower sticky rice wine).

Thus, up to now, Luc Nam district has 33 products recognized as OCOP, of which 30 are 3-star products, the rest are 4-star. In order to promote trade and promote OCOP products to consumers, Luc Nam district has actively supported the subjects to put products on e-commerce platforms and promote and introduce them on mass media. At the same time, it is interested in building a database system, monitoring and managing quality, raw material area codes, and traceability. Strengthening trade promotion and connecting supply and demand, promoting e-commerce development through e-commerce trading platforms, online sales channels...

According to the leader of the Department of Agriculture and Rural Development of Luc Nam district, after being recognized as OCOP, the products have increased in value, production scale and revenue for the subject. A number of large enterprises, corporations and supermarkets have ordered and prioritized the district's OCOP products to put into the distribution system. OCOP products are all associated with geographical indications, with full and clear evidence of quality, origin, packaging design, traceability stamps and product stories.

Some products apply advanced and quality production processes such as HACCP, VietGAP, thereby enhancing the position of local agricultural products, typically including the following products: dried Cordyceps (Truong Tho Herbal Medicine Co., Ltd.), yellow sticky rice wine (Bao Son Clean Agriculture Cooperative), Nghia Phuong custard apple (Nghia Phuong Custard Apple Cooperative), melon (Luc Nam Safe Agricultural Products Cooperative), cucumber (Luc Nam Cucumber Cooperative)... OCOP products are all branded, become gifts, and are welcomed and highly appreciated by customers in many places.

In addition to the achieved results, according to the assessment of professional agencies, many OCOP products in the district are still produced on a small scale, with low connectivity, the subjects are still limited in market thinking and are mainly in the form of simple products, with few deeply processed products or applying high technology in production. Many subjects still have the habit of passive development, not proactive in product distribution and marketing.

In the coming time, the district authorities will continue to promote information about the OCOP Program on the media so that officials and people, especially producers, clearly understand the benefits, importance, significance and economic value of participating in the program. Pay attention to developing OCOP products associated with building areas of agricultural and medicinal materials with specific growing area codes, in the direction of organic production, ecological agriculture, ensuring food safety and traceability.

Strengthen and upgrade OCOP products that have been evaluated and ranked; promote trade promotion, orient OCOP entities to participate in modern sales channels such as: Supermarket systems, convenience stores, e-commerce trading floors and aim to export potential products; strengthen management and improve food safety quality of OCOP products. At the same time, promote the application of science and technology to develop and improve the quality of OCOP products; in which, pay attention to supporting the improvement of designs, packaging, stamps and labels.

At the same time, promote trade promotion activities, connect supply and demand for OCOP products through fairs, exhibitions, events to honor, promote and introduce OCOP products, associated with gift products, presents, typical local products; encourage and support entities to carry out linkages in production, business and consumption of products, and increase the search for partners. Focus on the inspection and supervision of OCOP products after they have been assessed, recognized, and guaranteed for quality and standards.

Source: https://baobacgiang.vn/chuong-trinh-moi-xa-mot-san-pham-huyen-luc-nam-dua-ocop-den-gan-hon-nguoi-tieu-dung-postid409931.bbg