Countdown to AEON Van Giang, Hung Yen: New shopping experience in the east of Hanoi

(Chinhphu.vn) - AEON Vietnam is preparing to open its first Department Store and Supermarket in Hung Yen - AEON Van Giang on October 2, marking a new step in its expansion journey in the Vietnamese market. Not only providing a diverse and modern shopping space, AEON Van Giang promises to contribute to promoting the local economy and trade, while enhancing the living experience for the community in Hung Yen and the eastern area of ​​Hanoi.

AEON's first Department Store and Supermarket in Hung Yen : AEON Van Giang - expected to open on October 2

From market story to AEON Group's strategy in Vietnam

Vietnam is increasingly asserting its position as a dynamic, potential retail market, highly appreciated in the region. With a young population structure and increasing consumer demand, the proportion of modern retail only accounts for about 12-15% of the total market, showing great room for development. In addition, Vietnamese consumers today not only seek convenient shopping experiences but also place high demands on food quality and safety. This is an opportunity for modern retail models such as AEON to expand and develop in Vietnam.

AEON identifies Vietnam as a leading strategic market alongside Japan, steadfastly pursuing the business philosophy of “contributing to people’s happiness in their daily lives.” On that basis, AEON aims to expand its business locations with diverse models, not only focusing on large cities but also reaching out to potential localities, in order to bring AEON products and services closer to consumers nationwide.

Accordingly, in the coming period, AEON will focus on expanding in three main regions: the Red River Delta, the Central region and the Mekong Delta.

Previously, on September 23, AEON Vietnam put into operation AEON Tan An Shopping Center in Tay Ninh province. Following that, AEON Van Giang opened in October, which will be the first store to open at a shopping center of Vingroup as a key tenant, helping AEON increase its sales points and presence in potential markets.

The launch of AEON Van Giang is expected to become a new boost for local economic and commercial activities, while enhancing the modern, safe and convenient shopping experience for people.

AEON expands its presence in many localities, bringing quality products and international standard services.

Comprehensive shopping experience at AEON Van Giang

On October 2, AEON Van Giang - the 11th AEON Vietnam Sales & Service Center will officially open.

Located on the 1st and 2nd floors of Vincom Mega Mall Ocean City, Hung Yen province, AEON Van Giang is positioned as an “all-in-one destination”, providing a comprehensive shopping space, aiming to serve the needs of young families, and is also an attractive choice for tourists and workers in neighboring industrial parks.

On the first floor is the AEON Delica Supermarket and Food Court, offering a selection of safe, high-quality, imported foods and a variety of ready-to-eat dishes to meet customers' daily needs. On the second floor, customers can freely choose clothing, shoes, handbags, accessories for men and women, household items, and experience AEON's specialty stores.

AEON Van Giang is not only a reliable and convenient shopping destination for young families, but also a clear demonstration of AEON Vietnam's long-term commitment to accompanying consumers and partners, towards the dynamic development of the local community in the Eastern region of Hanoi. Let's look forward to and experience the different values ​​at AEON Van Giang - AEON Vietnam's 11th Department Store & Supermarket, officially opening on October 2, 2025.

Minh Phuong

Source: https://baochinhphu.vn/dem-nguoc-toi-aeon-van-giang-hung-yen-trai-nghiem-mua-sam-moi-phia-dong-ha-noi-102250929091525531.htm