Con Son - Kiep Bac World Cultural Heritage Site welcomes about 65,000 visitors on weekends

Photo caption — The Con Son scenic relic site in the Con Son - Kiep Bac relic site (Hai Phong) is associated with the lives of many famous people in history, of which the most typical is the temple of National Hero and World Cultural Celebrity Nguyen Trai. The temple is located at the foot of Ngu Nhac and Ky Lan mountains, leaning against To Son, creating the position of "left blue dragon, right white tiger". Photo: Thanh Dat/VNA

According to the Department of Culture, Sports and Tourism of Hai Phong, on the weekend alone (September 27-28), the relic site welcomed about 65,000 visitors to visit, offer incense and worship. Meanwhile, in 2023, the number of visitors to Con Son - Kiep Bac during the two weekends only reached about 15,000 visitors.

The impressive number of tourists visiting the relic site in recent days not only affirms the attraction of the heritage value of Con Son - Kiep Bac but also shows the effectiveness of promoting the heritage after being honored as a World Cultural Heritage and the preparation work for the festival is being actively implemented by the city.

In July 2025, the Yen Tu - Vinh Nghiem - Con Son, Kiep Bac Monuments and Landscape Complex was recognized by the United Nations Educational , Scientific and Cultural Organization (UNESCO) as a World Cultural Heritage, in which the Con Son - Kiep Bac special national relic site is one of the five relic sites of Hai Phong belonging to this complex. The recognition by UNESCO has enhanced the status of the relic, attracting tourists, especially international tourists. The event was reported by the media and widely spread by the people with deep pride, creating a strong effect in the community, urging local people to return to the heritage.

With the city's attention, direction, and provision of full and timely information, propaganda work is carried out simultaneously both visually at the relic and through many media channels with attractive and rich content. Along with information products broadcast on the newspaper, radio, and television systems, many pages and social networking groups also spread news articles, reports, videos, visual images, infographics, etc. to help people and tourists easily receive and know more about the values of heritage, arouse national pride and create interest and demand to visit and experience. This is a natural media effect, contributing to multiplying the attraction of heritage and festivals.

Ms. Nguyen Thi Hai, a resident of Cam Giang commune, Hai Phong city, said that last weekend, September 28, when she returned to the relic site, she could clearly feel the heat of the festival atmosphere even though it was not yet the main festival. On the way to Kiep Bac temple, cars lined up in a long line, and the functional forces and local authorities had to direct traffic from afar. It was early morning but the parking lot was almost full.

According to Mr. Hoang Van Thiep, Viet Hoa ward, Hai Phong city, the Con Son - Kiep Bac Autumn Festival has always been very crowded every year, but this year, thanks to the effect of the relic being recognized as a world heritage site and information on newspapers and social networks announcing the preparations for this year's festival season with many special activities, including fireworks, this year's festival season will certainly welcome a record number of visitors.

The 2025 Con Son - Kiep Bac Autumn Festival will take place from October 1 to October 12 (ie August 10 to August 21 of the lunar calendar) with an upgraded scale. Many new and attractive cultural - spiritual - tourism activities will be organized, creating a vibrant atmosphere, attracting visitors from all over. This year's festival rituals and activities will be upgraded in scale, standardizing the rituals worthy of world heritage status.

In particular, at the Kiep Bac Heritage Site, the ceremonial space is extended from the Kiep Bac Temple gate to the Luc Dau River. The art program is staged using live-scene techniques, combining performing arts, singing, dancing, music, circus and modern visual arts, grandly recreating the glorious feats of arms and people of the Tran Dynasty, especially of the National Duke and Commander-in-Chief Hung Dao Dai Vuong on the land of Van Kiep. This year's festival is associated with promoting the propaganda and promotion of the outstanding global values of the 5 component relics of the World Heritage in the West of Hai Phong in particular and the typical cultural values of Hai Phong city in general.

The representative of the Department of Culture, Sports and Tourism of Hai Phong said that, along with the preparation of the festival content and rituals, the unit has directed and coordinated with relevant agencies to prepare a plan to welcome visitors thoughtfully, divert traffic, and ensure security and safety for the festival season. The Management Board of Con Son - Kiep Bac relic site has developed a code of civilized conduct, trained forces to welcome visitors; signed a commitment to conduct business and restaurant services at the relic site; advised visitors to limit the burning of votive paper, fight superstition and keep the environment clean and beautiful, the relic landscape...

Source: https://baotintuc.vn/du-lich/di-san-van-hoa-the-gioi-con-son-kiep-bac-don-khoang-65-van-luot-du-khach-dip-cuoi-tuan-20250929203041889.htm