Da Nang businesses promote products via livestream

My Phuong Food Company Limited livestreams to promote its baked coconut cake products. Photo: XUAN SON

2025 is the year of strong trade promotion of My Phuong Food Company Limited (Hoa Khanh Ward) in the market. The enterprise proactively seeks export opportunities, participates in many international fairs, especially expanding to 4 new markets including: India, Russia, Israel and Brazil.

In addition, My Phuong Food is making efforts to develop multi-channel sales, most recently opening an online store on the global shopping platform Alibaba. In the domestic market, the company is investing in sales via livestream channels.

Ms. Mai Thi Y Nhi, Director of the company said: "We invested in a professional livestream room with a team of marketing staff and workers to talk about the product and position the baked coconut cake brand with customers."

Production line of baked coconut cake products of My Phuong Food. Photo: XUAN SON

In September 2025, My Phuong Food recorded more than 1,000 orders from the livestream channel. According to Ms. Nhi, having the people who directly make the products "on air" helps to share the product and brand stories more authentically, while saving costs and creating trust for customers.

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Although the initial stage of livestreaming still encountered many difficulties, we determined that this was a long-term direction and needed to invest persistently to get good results. This is the time when the company needs to promote e-commerce activities more vigorously and strongly.
Ms. Mai Thi Y Nhi, Director of My Phuong Food Company Limited

From 2020 to present, Vinseed Biotechnology Company Limited (Hoa Xuan ward) has invested in and built an ecosystem of health care products on e-commerce platforms.

Currently, the company’s “Dr. Trung” brand is available on e-commerce platforms such as Shopee, Lazada, and TikTok Shop. Livestream sales are also being implemented.

Mr. Nguyen Thien Khiem, co-founder and Deputy Director of Vinseed Company, said: "After 6 months of implementation, livestream activities received positive feedback from the market, helping the brand reach a large number of customers nationwide, while creating momentum for revenue growth and adjusting business methods to suit current trends."

Vinseed Biotechnology Company Limited promotes products made from Cordyceps sinensis on livestream. Photo: XUAN SON

According to Mr. Khiem, currently revenue from e-commerce accounts for about 35% of total revenue of the entire sales system of the Dr. Trung brand.

In the coming time, Vinseed will not only continue to invest heavily in domestic e-commerce platforms, but also aim to develop on international platforms, especially Alibaba and Amazon.

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In the period of 2021 - 2025, the city's e-commerce achieved many outstanding results. B2C e-commerce revenue increased by an average of more than 20%/year, the proportion of e-commerce in the city's total retail sales reached nearly 10%.
Department of Industry and Trade of Da Nang city

The Ministry of Industry and Trade has organized activities to promote e-commerce in recent times. Photo: XUAN SON

The Department of Industry and Trade said that recently, the unit has implemented many digital trade promotion activities, including branded events such as: Cashless Payment Fair, Online Friday, Digital Trade Week and Regional Connection 2025...

With the support of e-commerce platforms, many livestream sessions introducing and promoting agricultural products and local specialties have been organized, bringing positive results. This activity not only contributes to promoting and popularizing e-commerce to people but also creates a bridge between businesses and large trading floors, expanding product consumption opportunities.

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Small and medium-sized enterprises in Da Nang city are taking advantage of livestream sales to tell stories about their products, from the origin of raw materials to finished products, thereby increasing product reliability with consumers.
Mr. Nguyen Van Tru, Deputy Director of the Department of Industry and Trade of Da Nang city

Mr. Nguyen Van Tru, Deputy Director of the Department of Industry and Trade of Da Nang city, said that in the coming time, the Department of Industry and Trade will continue to support small and medium enterprises, small traders, and business households in the process of participating in e-commerce, from the cost of opening a booth to training in digital marketing skills and customer data management.

At the same time, continue to support businesses in promoting multi-channel trade, helping Da Nang products access the global market at lower costs but with wider spreading effectiveness.

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Source: https://baodanang.vn/doanh-nghiep-da-nang-quang-ba-san-pham-qua-livestream-3306507.html