The 18 million VND flip-flops suddenly became popular, surpassing Jennie's 5-toed shoes

(Dan Tri) - This type of sandal is popular among many stars around the world, especially after Jonathan Bailey promoted it on the red carpet.

Lyst (the global fashion shopping platform) recently announced The Lyst Index - a quarterly ranking of the hottest fashion brands and products. With 160 million shoppers each year and the largest fashion dataset, Lyst is a unique source of global fashion information.

In the category of hottest fashion products in the second quarter of this year, 6/10 hottest items are shoes, 3 more than in the first quarter.

In the first quarter, the adidas Taekwondo and Puma Speedcat Ballet Flat ranked second and third respectively on the list. These two designs are considered a combination of performance and fashion.

But in the following quarter, the Vibram FiveFinger (top 5) saw a 110% increase in traffic on Lyst, replacing the two models mentioned above.

Jennie and Shin Min Ah promote the FiveFinger V-Soul shoe model (Photo: Getty, Vibram).

This design is produced by the company for physical activities such as trekking, pilates or yoga, priced at around 120 USD (more than 3 million VND). The purpose of the shoe is not simply to protect the feet, but also to recreate the feeling of walking barefoot as much as possible for the user.

Hypebae page reviews, this strange shoe is more popular thanks to the increase in outdoor activities. Experiencers gradually value health, like the feeling of feet in closer contact with the ground. In particular, wearers also like products with strange and unique designs.

In mid-July, Jennie (Blackpink) promoted these 5-finger shoes at the airport while preparing for a concert in Los Angeles, USA. The female idol strode in the V-soul FiveFinger - once called by Vogue magazine as "the bizarre and luxurious shoe trend of 2025".

Just hours after Jennie's photo at the airport went viral, this shoe model was quickly announced as "sold out" on many domestic retail platforms. Not only Jennie, actress Shin Min Ah also wore this pair of shoes on a trip in early July.

Lyst's ranking of the hottest fashion products in the second quarter of 2025 (Photo: Lyst).

Also making the hottest list are Miu Miu's Suede Loafers (top 4), Ancient Greek Sandals' Natural Iro Ballet Flats (top 6), Bekett Hidden Wedge High Top Sneaker (top 8), and Prada's Collapse Re-Nylon and Suede Sneakers (top 10).

To find these products, Lyst filtered more than 8 million items by social media mention volume, along with searches, page views, engagement, and sales on their platform.

But the reigning champion is The Row’s popular Dune flip-flop, which retails for $690. According to the company, searches have spiked 162%. With their classic rubber soles, the Dune is perfect for lounging on the beach or relaxing by the pool.

These slippers have been seen on the feet of actress Jennifer Lawrence, Dakota Johnson and supermodel Kendall Jenner. In fact, this style of slippers became extremely popular after Jonathan Bailey promoted it on the red carpet in London, England.

Supermodel Kendall Jenner (left) and actress Jennifer Lawrence wear Dune flip-flops (Photo: Marie Claire, The Row).

It’s the discussion surrounding the Dune that has reportedly pushed the $700+ item up the rankings. Each post debating its quality or how a celebrity styled it adds to the appeal.

“The virality has reshaped this once-basic shoe into a summer staple, proving that simplicity, when done right, can be surprisingly powerful,” the report said.

Additionally, other designs named in this list are the Skims Tank Top, adidas Adicolor Classics Sprinter Shorts, Juju Vera White Petra Shell Pendant bag, and Faithfull The Brand Hedy Strapless Gathered Linen and Voile Maxi Dress.

Source: https://dantri.com.vn/giai-tri/doi-dep-tong-18-trieu-dong-bat-ngo-gay-sot-vuot-qua-giay-5-ngon-cua-jennie-20250802130911551.htm