This coming November, for the first time, Vietnamese audiences will be immersed in an unprecedented music event - the world tour of G-DRAGON - a superstar with global influence right on the east bank of Hanoi.
Few people know that to get the "nod" from G-DRAGON, 8Wonder - the super music festival organizer of Vingroup Corporation had to overcome countless barriers of extremely strict standards of S-class stars to turn "the impossible into possible", marking a turning point in the development of the Vietnamese entertainment industry.
Vietnam has had a "world tour"
After the "earthquakes" across Asia, Europe, and America - WORLD TOUR [Übermensch] of music king G-DRAGON will officially "land" at 8Wonder Ocean City - Vinhomes Ocean Park 3.
For millions of audiences, it is "heartwarming" good news, and for those in the industry, it is truly a revolution in the country's entertainment industry. Because, to realize a world tour at the top of the world , the organizing unit must go through a series of strict processes and time measured in years, from negotiating the schedule, to the requirements for international standard sound systems, modular stages according to the original tour, or ensuring absolute security. Each category requires the participation of the world's leading partners.
In developed countries, most of the infrastructure for concerts is ready, but in Vietnam, organizers must invest in new or “tailor-made” facilities to meet standards. Over the years, despite welcoming some of the world’s top stars to perform, no organizer in Vietnam has met the qualifications to organize an international standard world tour concert.
Dr. Bui Quoc Viet, former member of the Independent Advisory Council of the Vietnam Tourism Association, commented: “For a real world tour of a world star to choose Vietnam as a destination, the organizer not only needs strong financial capacity, but more importantly, must demonstrate management experience, brand reputation, risk management ability and meet international service standards for hundreds of thousands of audiences. This is not only a matter of finance but also of vision and business reputation.”
This was completely true. Until 8Wonder - the brand that organizes the super music festival of Vingroup Corporation got involved.
“If it wasn't 8Wonder – no one could do it”
With strong potential and professional support from the Vingroup ecosystem, 8Wonder has overcome all strict conditions to bring Vietnam into the G-DRAGON 2025 WORLD TOUR [Übermensch] journey, opening a new chapter for the country's entertainment industry.
In fact, having only been in the entertainment industry for 3 years, 8Wonder has already acquired a "huge portfolio" such as bringing Charlie Puth, Maroon 5, Imagine Dragons, J Balvin, DJ Snake, The Kid Laroi... to Vietnam to perform.
In particular, 8Wonder is always proactive in upgrading the stature and standards of organization, human resource management, stage design, integrating tourism - culinary - entertainment experiences...

After each big music festival season, 8Wonder has moved up a new level, now reaching the level of a global organizer, becoming a "signature festival" in Asia and winning a "slot" in the 2025 World Tour [Übermensch] for Vietnam.
Explaining the growth of 8Wonder, performing arts researcher Dinh Tien Dat said that 8Wonder has dual advantages from its “parent” Group: “Financial potential, experience in operating according to international standards; and a large-scale tourism - entertainment - service ecosystem, capable of integrating multiple experiences, has helped 8Wonder turn each concert into a top event, where audiences can enjoy music, travel, cuisine, entertainment, shopping… all in one space. That is something that no other organizer in Vietnam can do.”
“Vingroup’s reputation in the region and the world is a reliable guarantee to meet the necessary conditions that the world’s big stars desire. If not 8Wonder – no one can do it.” Dr. Bui Quoc Viet agrees.
New game of Vietnamese entertainment industry
Not simply a high-class international concert, the fact that G-DRAGON and his crew chose Vietnam as a destination on the tour map has proven the prestige and appeal of the Vietnamese brand, while opening up opportunities to lead the flow of international world tours in the future.
Most obviously, the event will create a widespread boost for tourism and services. According to experts, a large-scale concert can attract hundreds of thousands of spectators, of which a significant proportion are international visitors, creating an unlimited promotional effect for the image of a youthful, dynamic, integrated and attractive Vietnam in the eyes of international friends.

Not only stopping at the spillover effect for tourism and services, this event also reflects the clear transformation of the Vietnamese entertainment industry: from passive acceptance, it has now proactively risen to create standards, confidently leading large-scale, professional organization models.
In particular, 8Wonder also opens up opportunities for Vietnamese producers and artists to directly cooperate with international teams, contributing to elevating Vietnamese music and affirming its new position, making Vietnam a convergence point of world contemporary art and culture.
But what experts expect more is that this first world tour to Vietnam will become a "Big bang" that will push the national entertainment industry to new heights.
“When a world-class world tour chooses Vietnam, we not only elevate the entertainment industry but also contribute to positioning the national brand, demonstrating Vietnam's readiness to welcome global cultural and economic flows,” expert Dinh Tien Dat emphasized.

Dr. Bui Quoc Viet also believes that by successfully bringing G-DRAGON 2025 WORLD TOUR [Übermensch] to Vietnam, 8Wonder has paved the way and created a foundation for the sustainable development of the Vietnamese cultural industry.
He hopes that, from the door opened by the "pioneer" Vingroup, if the quality and frequency of world tour organization can be maintained, Vietnam can completely become a "concert destination" like Singapore or Bangkok.
On November 8, when the lights of G-DRAGON 2025 WORLD TOUR [Übermensch] officially light up in Ocean City, it will not only be a moment of music, but also a milestone affirming that Vietnam is ready to become the new entertainment center of Asia, opening an era of international-class concerts - world tours bearing the mark of Vietnamese intelligence./.
Source: https://www.vietnamplus.vn/dua-g-dragon-2025-world-tour-ve-viet-nam-bien-dieu-khong-the-thanh-co-the-post1068069.vnp
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