FIFA launches global digital football festival

FIFA launches global digital football festival.

This is considered a big push to bring esports beyond the competition framework, becoming a global festival where football, games and entertainment intersect.

According to FIFA, the FIFAe Festival will be an important piece in the FIFAe ecosystem for many years to come. Not only featuring top tournaments, the event also combines music , performances by content creators, career opportunities and industry exchanges, aiming to build a vibrant and diverse digital football community.

FIFA affirmed that the festival is in line with Goal 3 of the Global Football Development Strategy 2023-2027, focusing on attracting young people to participate and connect more with football. “We want the FIFAe Festival to be a bridge between sport , technology and youth culture, thereby opening the door to football to millions of new fans,” FIFA representative emphasized.

FIFA has officially opened bidding to find host cities for the 2026, 2027 and 2028 editions. The deadline for expressions of interest is 12 September 2025, while the bidding process will close on 31 October 2025. Host cities will have the opportunity to become pioneering destinations, associated with a rapidly growing global entertainment event.

In parallel, FIFA also called on commercial brands to join in cooperation to reach a digital community of more than 6 million global fans. This is seen as a golden opportunity to promote brands at the intersection of football, esports and technological innovation.

Further details on the activities and competition formats within the FIFAe Festival will be announced by FIFA in the coming months.

Source: https://znews.vn/fifa-khoi-dong-le-hoi-bong-da-ky-thuat-so-toan-cau-post1588651.html