MISA Strategy Conference 2025: Aspiration to lead Southeast Asia in software and artificial intelligence

On August 8-9, 2025, the MISA 2025 Strategy Conference (HNCL) officially took place with the participation of delegates who are senior leaders and managers of the company. The conference is the "compass" guiding all activities of MISA, an opportunity for the whole company to discuss and solve strategic problems, aiming for sustainable development goals and expanding its stature in the future.

Overview of MISA 2025 Strategy Conference.

The Strategic Conference (formerly the Leadership Conference) is an annual activity of MISA, which started in 2007. Towards the 2025 - 2030 period, in line with the era of national development, MISA will enter a period of comprehensive reshaping - from product thinking, business model, to operational organization. With the philosophy of "taking AI as the root, taking customers as the center", MISA not only makes software, but is also creating a self-sufficient - strong - pioneering Vietnamese AI ecosystem.

MISA Chairman of the Board of Directors Lu Thanh Long spoke at the opening of the MISA 2025 Strategy Conference.

Speaking at the opening of the Conference, Chairman of the Board of Directors of MISA Lu Thanh Long emphasized that MISA's vision and mission in 2025 - 2030 will boldly invest in transforming the business model from software as a service (SaaS) to AI as a Service (AlaaS) and Agent as a Service (AaaS), affirming its pioneering position in the AI ​​era. Using one sentence to talk about the future of MISA, Chairman of the Board of Directors of MISA Lu Thanh Long emphasized a strong message: "MISA will be a pioneer in the AI ​​era, building a smart ecosystem to serve all customers, anytime, anywhere".

MISA's leadership team shows determination to conquer new goals.

The strategic conference discussed 7 main topics, including: AI First; AI Driven; impact of macro factors (PESTEL) & strategic goals 2030; business strategy 2025 - 2030 for corporate customers, business strategy 2025 - 2030 for government; business strategy 2025 - 2030 for private education ; business strategy 2025 - 2030 for individual customers.

The “AI First” topic presents a roadmap for transforming products to “AI First” with 7 key elements and 6 core AI technology directions, making AI the heart of product design, operation and experience. The “AI Driven” topic proposes specific actions for the company and each employee, focusing on collaborating with Digital Twin and building an AI culture, turning AI into a driving force to create 10x productivity and conquer strategic goals.

Deputy General Director Bui Thanh Minh presented the topic "AI First" at the Conference.

Vice Chairman of the Board of Directors Nguyen Xuan Hoang presented the topic "AI Driven" at the Conference.

The topic “Impact of Macro Factors (PESTEL) & Strategic Goals 2030” shared the PESTEL picture and the 2030 strategic goals. Technology, especially Generative AI, AI Agent, Blockchain, IoT, Robotics, is considered the key driving force to help MISA transform according to the AI ​​First - AI Driven model, create smart products, improve productivity and expand the market. In addition, national policies on digital transformation, IFRS/VFRS, digital payments, and the ESG trend - Net Zero 2050 open up a market of millions of new customers to conquer both the Vietnamese and international markets.

General Director Le Hong Quang presented the topic "Business Strategy 2025 - 2030 Corporate Customer Block".

The topic “Business Strategy 2025 – 2030 Corporate Clients” outlines the roadmap for MISA to expand and conquer the market from Business Households, enterprises to corporations, exploiting the maximum potential in the new development stage. Accordingly, MISA will focus on developing the MISA AMIS Unified Enterprise Management Platform into a comprehensive enterprise operating system, applying AI, Digital Twin and open connectivity. Thereby, affirming its pioneering position in providing value not only through software, but also through data intelligence and smart analysis capabilities, accompanying businesses in strategic decisions.

General Director Le Hong Quang presented "Business Strategy 2025 - 2030 Corporate Customer Block".

Deputy General Director Nguyen Minh Tuan emphasized MISA's orientation in accompanying customers throughout their development journey, and presented in depth about the target customer group of individual businesses and business households at the Conference.

Ms. Nguyen Thi Ngoan - Director of JETPAY Joint Stock Company (a member of MISA) commented that JETPAY's Fintech service has the ability to flexibly integrate with the entire MISA solution ecosystem, suitable for all customer groups. This is a strategic piece, contributing to completing the "picture" of the MISA ecosystem, creating the strength to accompany customers throughout all stages of development.

The topic “Business Strategy 2025 – 2030 for the Government Sector” focuses on exploiting opportunities from administrative reform, the two-tier government model and the strong need for digital transformation. The strategy includes: building a specialized unit to deploy a common platform for ministries and sectors; packaging solutions by sector and connecting the ecosystem; developing a digital office platform, operating and supporting a streamlined government; and establishing a specialized unit to serve the healthcare and education sectors – areas that are expected to see a sharp increase in digitalization demand by 2030.

Deputy General Director Le Huu Nguyen presented the topic "Business strategy 2025 - 2030 for the government sector".

The topic "Business Strategy 2025 - 2030 for the private education sector" analyzed the needs of parents, schools and students at each level of education, thereby determining the improvement of the MISA EMIS solution as a modern school management ecosystem, connecting schools, teachers, students and parents based on an advanced AI platform with tools such as: Digital Assistant for Teachers, Exam Preparation Tools, Digital Assistant for Parents.

Director of Private Education Sector Nguyen Thi Hai presented "Business Strategy 2025 - 2030 of Private Education Sector"

The topic “Business Strategy 2025 – 2030 for individual customers” emphasizes the focus on 3 product groups in the next 5 years including: (1) Sustainable products; (2) Short-term trend products; (3) Digital content products applying Generative AI to create videos, animations, podcasts. The strategy aims to exploit the Vietnamese market, expand to India and Southeast Asia, and take advantage of the power of AI to accelerate growth.

Director of Personal Client Division presented the topic "Business strategy 2025 - 2030 for personal client division"

With 07 main topics and a spirit of high determination to conquer the set goals, HNCL 2025 is a pivotal year of action according to the 5-year strategy. In particular, MISA's mission must be closely linked to the development of society and the country, bringing MISA forward quickly on the journey to conquer great aspirations.

Source: https://www.misa.vn/153043/misa-khai-mac-hoi-nghi-chien-luoc-2025-voi-khat-vong-dan-dau-dong-nam-a-ve-phan-mem-va-tri-tue-nhan-tao/