Lam Dong: Aiming to effectively exploit potential markets in the South Asia region

VTV.vn - With the orientation of expanding cooperation, Lam Dong hopes to become an attractive eco-resort destination for tourists from India and the South Asian region.

Aiming to effectively exploit potential markets in the South Asia region.

In recent years, the Indian tourist market has emerged as one of the potential sources of international tourists for Vietnam tourism. In Lam Dong, India is considered a new international tourist market, accounting for about 1.5% of the total number of international visitors and is showing clear signs of growth. The tastes of local Indian tourists focus on tourism products such as sightseeing, agriculture, culture - tradition, nature exploration, vegetarian and vegan cuisine, in line with the ecological advantages and cultural identity of the Da Lat - Lam Dong plateau.

Indian tourists - one of the potential sources of international tourists for Vietnam tourism .

However, the challenges identified by Lam Dong tourism businesses include: long geographical distance, lack of direct flights to Lien Khuong airport, limited transportation infrastructure, and not many package tour programs specifically for Indian tourists. Local travel businesses also face difficulties in connecting routes and promoting effectively, resulting in high transportation and market exploitation costs.

Indian tourists visit cultural and traditional tourism products, agriculture, and nature exploration.

To effectively exploit the South Asian market, Lam Dong proposed a series of key solutions: enhancing two-way information exchange between tourism management agencies of Vietnam and India, creating conditions for connecting travel businesses, organizing promotion programs - promoting destinations in India. At the same time, developing friendly Halal products, meeting the specific needs of South Asian customers.

Conference on Trade and Investment Cooperation between the Central Highlands provinces, Vietnam and India held in Lam Dong.

With the orientation of expanding cooperation, Lam Dong hopes to become an attractive eco-resort destination for tourists from India and the South Asian region, contributing to diversifying the international tourist market and promoting tourism in the highlands to enter a new growth phase.

According to statistics, the number of Indian visitors to Vietnam will grow impressively from 138,000 in 2022 to 392,000 in 2023 and reach 501,000 in 2024 - an increase of 2.6 times in just two years, maintaining its position in the Top 10 largest international tourist markets of Vietnam.

Source: https://vtv.vn/lam-dong-huong-den-khai-thac-hieu-qua-thi-truong-tiem-nang-o-khu-vuc-nam-a-100251015170636715.htm