MISA was honored as a strong brand pioneering innovation in 2025.

Overview of the Ceremony to announce and honor Strong Vietnamese Brands 2025.

The Vietnam Strong Brand Program is the largest and most prestigious annual event organized by Vietnam Economic Magazine - VnEconomy - Vietnam Economic Times, for the Vietnamese business community. The ceremony to announce and honor Vietnam Strong Brand 2025 was attended by Head of the Central Policy and Strategy Committee Nguyen Thanh Nghi; Deputy Head of the Central Policy and Strategy Committee Nguyen Duc Hien; Deputy Prime Minister Ho Duc Phoc and the participation of more than 300 delegates who are leaders of Party and State agencies, leaders of localities, associations, economic groups, leaders of international organizations, domestic and foreign business associations, and leaders of Vietnamese and FDI enterprises.

With the theme "Enterprises reaching new heights", the Vietnam Strong Brands 2025 program surveyed, evaluated, announced and honored enterprises with outstanding achievements in production, business, trade and service activities, with outstanding marks in innovation and capacity to reach international standards, integrate with the world, and contribute to Vietnam's high growth target in the following years. Surpassing the strict criteria of the award, MISA is honored to be in the Top 10 strong brands pioneering innovation in 2025.

Deputy Head of the Central Policy and Strategy Committee Nguyen Duc Hien and Vice Chairman of the Editorial Board, General Secretary of Vietnam Economic Magazine Dao Quang Binh presented the Top 10 Strong Brands Pioneering Innovation 2025 award to MISA representative - Ms. Nguyen Thanh Thuy, Director of Enterprise Sector.

Over the years, MISA has been a pioneer in innovation, especially in the field of integrating artificial intelligence (AI) into products and services to provide customers with smart solutions, improving productivity and operational efficiency for organizations and businesses. In particular, at the 6th National Forum on Developing Vietnamese Digital Technology Enterprises, MISA was a typical enterprise assigned by General Secretary To Lam to carry out the national strategic task of mastering AI digital technology, affirming its pioneering role and leading position in the technology field. This is not only a pioneering strategic task but also a historical mission bearing the mark of Vietnamese intelligence, creating AI technology exclusively for Vietnamese people. Accordingly, MISA committed to investing 2,500 billion VND in the next 5 years to build a Large Language Model (LLM) for AI "Make in Vietnam". This model will have at least 100 billion parameters, focusing on processing legal documents, accounting, taxes, corporate governance and expanding knowledge about agriculture .

MISA representative (6th from right) received the task of building a Large Language Model (LLM) for AI "Make in Viet Nam".

Typical of this strategy, MISA has developed the MISA AMIS OneAI solution - a pioneering unified AI platform "Make in VietNam" for enterprises, state agencies, universities, hospitals, business households, ... and families, developed based on the mission of accompanying the Government in popularizing AI. This is a strategic milestone affirming the determination to master AI technology, providing safe, advanced, and economical solutions with a flexible payment model, helping all organizations and families in Vietnam easily access and effectively exploit the power of AI in practice.

Announcement & Launch Ceremony of MISA AMIS OneAI – Unified AI Platform for Organizations, Enterprises, Business Households and Families.

MISA AMIS OneAI affirms its pioneering position in developing a large, deep language model for Vietnamese on a modern NVIDIA GPU infrastructure platform located in Vietnam, ensuring quality and mastering technology. At the same time, the platform integrates the world's leading AI models such as ChatGPT, Gemini, Grok, DeepSeek, Claude... with the latest advanced and updated versions, providing a diverse, cost-optimized and easy-to-use experience for all users. Users can easily compare and select results between many AI models, taking advantage of the ability to generate new images and knowledge, thereby improving creativity, management and productivity for organizations, businesses, households and families in the digital age.

In addition, MISA also pioneers innovation through the development of AI Assistant MISA AVA, integrated into MISA software products. MISA AVA Assistant helps organizations and businesses quickly query data, visual reports and in-depth analysis, creating a solid foundation for strategic decisions. At the same time, with AI technology and data analysis, MISA AVA also forecasts important indicators, supports flexible management, and optimizes operational efficiency. From 2025, MISA continues to deploy the AI Agent platform to create AI assistants for each field and industry that can automatically perform tasks, helping organizations and businesses optimize work processing time and improve productivity.

Previously, in 2023, the MISA AMIS unified enterprise management platform developed by MISA was also honored by the Ministry of Planning and Investment (now the Ministry of Finance) as a comprehensive innovative solution.

In the new journey of 2025 - 2030, in line with the era of national development, MISA will enter a period of comprehensive reshaping - from product thinking, business model, to operational organization. With the philosophy of "taking AI as the root, taking customers as the center", MISA not only creates software, but also constantly innovates, creating a self-reliant - strong - pioneering Vietnamese AI ecosystem.

Source: https://www.misa.vn/154231/misa-duoc-vinh-danh-thuong-hieu-manh-tien-phong-doi-moi-sang-tao-2025/